What is American Tourister? American Tourister Review, Features

The American Tourister luggage brand was founded in the United States in 1933 and is another internationally renowned luggage brand under Samsonite.

About American Tourister

• American Tourister joined Samsonite International Luggage Company in the 1990s. As the second brand of the Samsonite family, it operates uniformly around the world and has independent advertising, operation, development and procurement systems.

• The American Tourister brand in the luggage industry has a global market share of about 15%, and its prices are mainly around $100. American Tourister has a "firm" position in the minds of consumers. American Tourister has always used a scene where a gorilla named Oofi hits the American Tourister luggage, but the firm American Tourister is not damaged at all to show its "firmness".

The journey of American Tourister

In 1933, the original wish of Mr. Sol Koffler, the founder of the AMERICAN TOURISTER brand, was to make "sturdy and economical" luggage. He used all his savings and energy to realize his dream and established the "AMERICAN LUGGAGE" factory in Providence, the capital of Rhode Island, in 1933. Later, it was renamed "AMERICAN TOURISTER" and soon became a household name in the United States and the preferred luggage brand for American families.

In 1945, with the rapid development of air travel, people's demand for lightweight suitcases increased sharply, and American Tourister's HI-TAPER conical lightweight suitcase came into being.

In 1956, continuous "technological innovation" helped the company continue to develop rapidly, and AMERICAN TOURISTER launched the world's first molded suitcase using new materials.

In 1963, as international travel became popular, the brand gained great trust among consumers and became the first luggage brand to be selected by major airlines.

In 1976, American Tourister was planned by DDB Advertising Company and launched the "Gorilla" advertising plan. The image of the suitcase that was ravaged but still intact in the film made its reputation of high quality spread to users all over the world.

In 1993, Samsonite acquired American Tourismer, Samsonite's largest competitor in the United States at the time. As the second brand of the Samsonite family, it operates uniformly around the world and has independent advertising, marketing, development and procurement systems.

In 2003, American Tourister entered the Chinese market.

In 2010, American Tourister successfully launched the Westlake C53 color series, breaking the traditional dull tones of suitcases and creating a fashionable and colorful trend for luggage products. The original best-selling "black" color of luggage is no longer the protagonist, and bright colors such as purple, blue, pink, and yellow are quickly accepted by consumers.