With 20 million units sold in one year, another potential hit has emerged!

Sales of books surge

In addition to the above-mentioned categories, book sales in major e-commerce markets also surged during the epidemic.

Taking the European market as an example, Spanish online retailers dominated by Amazon increased their share of the entire book market from 27% in 2019 to 43% in 2020.

Other data shows that Amazon accounts for 30% of all Italian book sales market share .

In addition to Europe, online book sales in Russia during the epidemic have also attracted the attention of a large number of sellers.

It is understood that in 2020 , nearly 20 million books were sold on Wildberries in Russia alone, and Russian buyers purchased three times more books than the same period last year.

The most frequently purchased books on Wildberries are psychology and literature. Compared with other regions, residents of the Moscow region have the strongest purchasing power for literary works.

In addition to this, in 2020 , Wildberries buyers’ demand for magazines increased 28 times compared to 2019 , with consumers reporting the highest demand for magazines related to knitting , health , lifestyle and women .

Of course, consumers in different regions have different choices and demands for books.

If sellers want to excel in this category, it is also important to understand local customs and consumer preferences. Moreover, the books sold must not touch the sales red line of the e-commerce platform.

Russia's e-commerce market has a promising future

When it comes to Russia's e-commerce market, some sellers are interested, while others don't understand it.

The editor learned that currently, the number of Internet users in Russia exceeds 95 million (accounting for 78.8% of Russia’s total population) .

Russians aged 16-55 buy goods online at least twice a year. 77 % of online shoppers buy goods at least once a month, and 23% buy goods at least once a week.

These figures look promising, but e-commerce actually accounts for a relatively small share of the retail industry.

According to the head of the Russian Association of E-Commerce Companies, e-commerce could account for 11% of Russia's total trade in 2020.

However, in the next 4-5 years, the compound annual growth rate of Russian e-commerce is estimated to exceed 30%. By 2024, the share of Russian e-commerce will reach 19% of the entire retail industry.

The impact of the 2020 epidemic on the e-commerce industry is obvious. Although many Russian consumers are still hesitant about online shopping, the above data is also an affirmation of the development of the region's e-commerce industry.

Wildberries mentioned above is one of the largest e-commerce platforms in Russia. In 2020, the platform 's revenue increased by 96% , and the number of sellers increased from 19,000 to 91,000, more than four times.

The platform's sales data may provide some reference for sellers to understand the shopping needs and habits of Russian consumers.

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Cross-border e-commerce market

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