US-based TryNow raises $12 million to enhance user experience

San Francisco-based TryNow said it has raised $12 million in funding to expand its online business, which provides customers with an easy way to try out several items. Customers can choose to receive and try out items online, return what they don’t want, and pay for what they keep.

TryNow indicates that many customers cannot fully appreciate the products in the browser window, but they always want to try more products. Through TryNow, consumers can experience the material, color, texture and fit of a product in their favorite place, and finally people leave what they like. This experience will change consumers' shopping psychological expectations.

In fact, Amazon's Prime Wardrobe has been a key way for the e-commerce giant to expand its coverage of selling clothing and other apparel, which is closer to the fashion shopping experience in physical stores and can reduce the virtual shopping gap between consumers and sellers.

TryNow, an American online platform with annual revenue of US$100 million, works with clients including Universal Standard, Roolee, Western Rise and Solid & Striped. The founder of TryNow said that due to the COVID-19 pandemic, its online business grew sixfold in 2020, which is very exciting.

Fashion has always been the focus of online “try before you buy”, but TryNow executives said that clothing is indeed their core category, but in the future they will try this model on kitchen and other supplies because the market size of this category is still quite exciting.

As e-commerce continues to grow, retailers are increasingly demanding platforms themselves. This try-before-you-buy approach will be more popular with consumers, as they rely more on computer-generated vision and innovations in other areas such as artificial intelligence in the future.

Not only TryNow, but also BlackCart from Canada is also committed to the new way of shopping such as immediate payment and try before you buy. This also shows from another aspect that this shopping method is popular with consumers and there is still room for its market development prospects.

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TryNow

Financing