Entering Latin America! Pinterest launches advertising business in Brazil

According to foreign media reports, Pinterest recently launched its advertising business in Brazil , and Brazilian brands can now launch paid promotions through Pinterest .

The launch of the advertising business also provides new opportunities for brands looking to enter new markets, and small and medium-sized enterprises can promote their products to new audiences .

As Pinterest puts it : “46 million Brazilians have long relied on Pinterest for shopping inspiration and product discovery . Starting now , marketers in Brazil can use Pinterest ads to better reach this highly engaged audience.”

Pinterest has already achieved significant growth in international markets . In 2020, Pinterest's revenue in international regions reached $123 million, a year-on-year increase of 145%. Moreover, the platform's active audience outside the United States increased by 46% year-on-year throughout 2020 .

In addition, data from Statista shows that throughout 2020, Facebook accounted for more than half (56.13%) of all social media site visits in Brazil , followed by Pinterest at approximately 14.79% . As the second most used social platform in the Brazilian market , Pinterest may bring a range of new marketing opportunities to sellers .

Pinterest also provided some other statistics about Pinterest usage in Brazil .

From the above figure, we can see that 50% of female users in Brazil use Pinterest, and among mothers, 60% of users use Pinterest; in addition, the usage rate of Pinterest in the Generation Z group accounts for 45%.

The expansion of Pinterest ads in Brazil will provide Pinterest with more opportunities to grow revenue, and the platform is adding more advertising and promotional tools at a steady pace. For example , it has added more brands to the AR Try-On program and made skin tone search qualifiers available in more regions outside the United States .

The expansion of Pin terest advertising into Brazil is the platform’s first push into Latin America, with more countries to follow .

Pinterest advertising may expand to Mexico later this year, followed by Argentina , Colombia and Chile, according to Jon Kaplan , Pinterest's head of internet advertising and technology .

Pinterest

Brazil

advertise