Dominating Amazon and TikTok! This domestic brand is booming

With the rise of the cross-border e-commerce industry, in recent years, more and more domestic brands have discovered new business opportunities and started to go overseas, and have successfully gained popularity overseas. The maternal and infant brand Momcozy is one of them.

Data shows that last month, many products from Momcozy , including nursing pillows, breast milk storage bags, electric breast pumps, and pregnancy pillows, were listed in the top four Amazon Bestsellers. Its single product, the electric breast pump M5 , directly achieved sales of more than 10 million US dollars in half a year .

Some insiders pointed out that Momcozy has almost become a professional best-selling brand on Amazon, and can be called a " top-level " brand . Another user commented that "millions of American children cannot do without this brand for their first sip of milk."

In fact, not only on Amazon, Momcozy's "performance" on the TikTok platform is also particularly impressive. At present, its official TikTok account has 244,000 followers, 1 million likes, and the total sales of the small store in the United States has exceeded 2.16 million US dollars.

It is understood that Momcozy is a Shenzhen brand established in 2017. It has developed products around the pain points of the four major scenarios of "pregnancy, postpartum, breastfeeding, and feeding". At present, its products have been exported to more than 40 countries and regions, and have won the trust of more than 4 million mothers around the world.

In terms of product strategy, Momcozy focuses on breastfeeding scenarios , and its main target is post-90s mothers. It initially entered the market with a high-priced smart wearable breast pump, which quickly gained consumer recognition and became the top seller in the breast pump category.

It is reported that this product is different from traditional breast pumps and has made improvements in privacy protection, comfort and usage scenarios. In addition, Momcozy has also developed lightweight , wear-resistant , and ultra-long battery life products for office, party, outdoor travel and other scenarios , which are very helpful for mothers to breastfeed in different scenarios .

Data shows that Momcozy currently holds approximately 15% of the market share and has become a leader in the maternal and child category.

In terms of marketing channels, in addition to Amazon and TikTok , Momcozy has also put a lot of effort into independent sites, Facebook, Instagram and other platforms.

Momcozy is well aware of the importance of traffic in the era of Internet e-commerce. In order to attract traffic, it has posted links to its independent website on the homepages of major social accounts.

On TikTok , Momcozy also collaborates with maternal and child care and lifestyle bloggers to share products and release videos, including pitfall reviews, usage tutorials, and other content. One blogger's video showing "Using an Electric Breast Pump" has been played more than 4 million times.

Through a series of rich content and interactive videos, Momcozy not only established a closer connection with its target users, but also strengthened their brand awareness.

Relevant data shows that the current global breast pump market size has exceeded US$1 billion. In the future, with the increase in working women, users' enthusiasm for the maternal and infant market may continue to rise, and the market is also expected to expand further. This is undoubtedly a great benefit for sellers who are deeply involved in the maternal and infant product category.

Amazon

Brand Overseas