Women's straight-leg jeans become the best-selling style in the US, surpassing leggings

For many years, skinny jeans were the most popular style of women's jeans in the US market , but times and consumer demands are changing.

Compared with 2019 before the epidemic , the best-selling jeans styles in 2021 are straight-leg, flared and boot-cut, as wide-leg jeans styles gradually expand their market share .

According to data from the NPD Group, in 2021, straight-leg jeans became the best-selling style, accounting for one-third of the women's jeans market revenue in 2021 , with sales reaching US$3.3 billion.

Maria Rugolo, an apparel industry analyst at NPD , said that the comfortable clothing trend accelerated by the epidemic has shifted the demand trend of jeans to loose styles, and the rise of various styles has given consumers of all ages and generations more variety and choices at the right time. Consumers are looking for some new styles.

It is understood that while skinny jeans remain the best-selling style among Millennials and Gen Z, they are the only style to see a revenue decline in 2021 compared to 2019, even as Baby Boomers increase their spending on skinny jeans.

In fact, according to data from NPD's Consumer Tracking Service, Baby Boomers accounted for 12% of all women's skinny jeans sold in the U.S. in 2021, an increase of 3 shares compared to 2019.

Last year, pent-up demand for jeans began to show up in sales trends as consumers felt more comfortable returning to offices and other social situations. Overall revenue for women's jeans increased 9% in 2021 compared to 2019.

“Many are wondering how consumers might choose to dress in the future, and jeans now offer opportunities on both ends , ” Rugolo said. “ It can help meet consumers’ casual, everyday needs while also providing a versatile, dressy option for those who aren’t ready or willing to reenter a structured wardrobe. Keeping consumers interested in pants in a variety of sizes, styles and uses keeps the entire category trendy and brings in more attention and sales. ”

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