Check yourself! Toy brands are once again infringing copyright

The toy category has always been a big market. With Halloween, Christmas and other festive occasions approaching, the demand for toys in Europe and the United States is even stronger, and now it is facing a situation where supply exceeds demand. Because of this high market demand, there are many domestic sellers who make toys, but sellers should also pay attention to related infringement information.

There are all kinds of children's toys on Amazon, including educational, sports, entertainment, etc. Among them, toy cars also have a large market, which are fun and exciting. Where there is popularity, there are minefields. Recently, a brand of toy cars launched a rights protection case.

The brand has a variety of toy styles, which are not only sold on its own official website, but also on Amazon. One of the Power Wheels models has an " Amazon Choice " label on Amazon , with a Frozen pattern on it, and it also pretends to be a radio with songs from the movie, which is very interesting.

Buyers also expressed their opinions in the comment section:

Buyer A: The assembly instructions are easy to understand, and the screws are all the same size, so it's very convenient to operate.

Buyer B: The quality is solid and reliable, and it can work continuously for several hours on a flat road.

Buyer C: The speed is also easy to control. My child likes it very much and has become a great "driver" now.

From the comments, we can see that this toy car is quite popular.

However, sellers should note that this toy car is patented and the brand name " Power Wheels" is a word trademark, which sellers cannot display in listings or product images. Recently, the brand has begun to protect its rights and filed a case on October 5, with the case number 21-cv-8101. Sellers should conduct self-inspection and remove the product from the shelves in a timely manner.

Moreover, the brand belongs to MATTEL, a well-known toy company. After searching the patent website, the editor found that the company has countless registered patents, and the "Power Wheels" mentioned above is just one of them. Sellers of such big brands should be careful to avoid them. In addition to representative brands, many niche brands also have infringement risks.

Due to supply chain shortages and labor shortages, the local toy market in the United States is facing a situation of supply exceeding demand . According to supply chain sources, in the seven months of 2021, the U.S. toy market imported an average of US$1.88 billion per month, a 50% increase over the same period in 2019.

As various festivals are approaching, the demand for toys in the United States will usher in a wave of sales peaks, but infringement has always been a taboo on the Amazon platform. While sellers should seize the opportunity to place orders, they should also pay attention to avoiding infringement risks.

Amazon

Infringement

Toy