The next blue ocean: BigCommerce and Mercado Libre’s partnership drives independent site sellers into the Latin American market

Mercado Libre 's first collaboration with independent website building platform BigCommerce opens up the Latin American market for BigCommerce independent website sellers.

BigCommerce, an independent website building platform , recently announced a partnership with Mercado Libre , a leading e-commerce platform in Latin America . This move enables independent website sellers on the BigCommerce platform to sell products to Mercado Libre 's nearly 133 million Latin American consumers. At the same time, this also marks Mercado Libre 's first cooperation with a major North American e-commerce platform, highlighting the company's ambition to enter the US market.

“ We are always looking for ways to better serve our customers, and this partnership with BigCommerce will allow our customers to easily purchase products from BigCommerce’s independent website sellers,” said Jose Luis Hervás Fernández, Director of Cross-Border Trade at Mercado Libre . “ As the e-commerce market continues to expand in Latin America, choosing BigCommerce as our first e-commerce platform partner is an important decision. This is a win-win cooperation that will undoubtedly help BigCommerce ’s independent website sellers enter the fast-growing e-commerce market in Latin America. ”

In the future, BigCommerce 's independent website sellers can easily apply on the platform to sell products to Latin America through Mercado Libre .

This partnership provides independent sellers with a vast new market full of development opportunities. Mercado Libre will provide BigCommerce sellers with free currency conversion and language translation, allowing independent sellers to focus on selling their products and fully commit to providing customers with an excellent online shopping experience.

Latin America was one of the fastest growing e-commerce markets in the world last year. Mercado Libre, an e-commerce marketplace, serves 18 Latin American countries and has active global sales operations in Argentina, Brazil, Chile, Colombia, Venezuela, Peru and Mexico. It is expected that by the end of 2021 , Mercado Libre will account for a quarter of all e-commerce sales in Latin America.

Russell Klein, Chief Commercial Officer of BigCommerce , said: " There are significant logistics challenges, currency conversion and language barriers between us and the Latin American market, which may be a very challenging new opportunity for cross-border e-commerce, especially for small and medium-sized merchants. "

“ But the partnership between Mercado Libre and BigCommerce removes these barriers. Latin America is a huge untapped market for us, and this partnership provides our independent sellers with a valuable opportunity to reach millions of Latin American consumers. ”

E-commerce platform

Independent website

Cross-border e-commerce market