Amazon reveals top 10 best-selling products in Europe

Amazon's European site contains many sites, and the number of potential consumers has also increased. Relevant data shows that the average monthly visits to Amazon's sites in five European countries reached 230 million times. In the next four years, the penetration rate of e-commerce in Europe will reach 67.1%, and more than 500 million Europeans will start online shopping.

In the face of a huge market, the focus for new and old sellers is undoubtedly to grasp consumption trends and win more consumers.

Recently, Amazon Europe announced the top ten product categories that will continue to sell well this year, which sellers can use as a reference. From the sales situation, electronic products and accessories, shoes and clothing, and clothing accessories still occupy the top of the list.

The volume growth of related products in the next four years is worth paying attention to. Among them, the volume growth rate of electronic products can reach 20.4%, and the volume growth rates of footwear and clothing can reach 27.8% and 24.9% respectively. The volume of clothing-related accessories such as luggage, masks, hats and other products will also exceed 20% .

In addition to the above products, other popular product categories include household items, personal care products, outdoor sports, and children's toys and products .

Since the outbreak of the epidemic, the popularity of household products has continued to increase, among which the sales of small appliances, creative products, and cleaning tools have continued to increase. In terms of children's toys, building blocks, board games, and drawing tools are more popular.

It is worth noting that the market for personal care products has been growing recently, with a volume growth rate of nearly 30% , and it will reach US$64.7 billion by 2025. In terms of outdoor product categories, fitness equipment and dining tools such as ovens and electrical accessories are the main categories.

In fact, these popular product categories are also applicable to other sites to a certain extent, but there may be some differences in the ranking of the best-selling list.

In addition, some products that have become popular on short videos are also increasingly favored by consumers. It is not difficult to find that the sales of some products on social platforms such as TikTok and Facebook have shown rapid growth after being tested by Internet celebrities.

Therefore, while sellers are keeping abreast of the hot trends on the platform, they should also pay more attention to developments in other marketing channels.

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E-commerce