The latest trends in American beauty care products are released

Recently, the NPD Group released data on U.S. consumer skin care trends. The data shows that since the outbreak, consumers' attention is turning to clinical brands founded by doctors, chemists, pharmacists or beauticians , as well as " Skinimalism " with multi-purpose and powerful ingredients .

Before the pandemic , people were more interested in skin care brands with natural ingredients . But now, consumers are showing more interest in clinical brands . Data shows that these brands account for 34% of US skin care sales , and the sales growth of natural brands has stagnated , accounting for 28% of skin care sales .

The trend is also reflected on social media, with Skinimalism becoming a trending topic on Tik Tok with over 2 million hashtags. The topic focuses on using fewer multi-purpose skincare products that are said to have major benefits for the skin .

In addition to skin care products, the trend of hair care products has also changed. According to a report by Spate, a beauty trend tracking website , the average monthly search volume for hair loss conditioners has increased by 54% since last year. The search rate for postpartum hair loss has grown the fastest among all hair problems, increasing by 14.8% since last year. The search volume for scalp serums has increased by 34.5%.

The monthly search volume for eyebrow stamps increased by 427.9% compared to last year. It is understood that this trend was popularized by TikTok. Eyebrow stamp kits usually include stencils, eyebrow powders and applicators. Related key search terms include kit, press, waterproof, YouTube, pen, stencil, instant, how-to .

With an average of over 270,000 searches per month, cream blush is high compared to other blush products and has seen the largest increase in searches within the blush category.

Lipstick has recovered and continued to grow in 2021 , with searches for lipstick palettes and metallic lipsticks increasing by 196.6% and 230%, respectively . Lip plumping gloss and lip pencils are also popular lip products, increasing by 132.7% and 79%, respectively.

Gua Sha Stones had an average monthly search volume of 99,100, up 47.7% from last year , and had higher search volumes compared to other accessories and devices in the facial products category.

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