A large number of brands leave the Russian market, and local e-commerce companies launch support measures

The war between Russia and Ukraine has caused immeasurable losses to the economic development of both countries. Since the beginning of the war, many brands have announced their withdrawal from the Russian market. During the difficult period of Russian economic development, the government and the domestic market are launching a series of measures to support business development.

As cross-border e-commerce platforms such as Amazon and eBay have successively stopped shipping to Russia, the importance of Russian local e-commerce platforms has become increasingly prominent, and these local e-commerce platforms are also introducing new support measures.

Ozon recently announced that it will expand its support measures for more than 100,000 entrepreneurs on its platform. The company has added additional payment dates on top of the standard payment dates. In particular, in March, the platform will settle sales fees with sellers six times on March 5, 9, 15, 18, 22 and 25. The shortened payment cycle can reduce the financial pressure on sellers.

Ozon has also waived storage fees for some high-demand items. Until June 30, high-demand products such as daily necessities, children's and animal products, electronic products, gardening supplies, etc. can be stored for free in Ozon storage centers. In addition, Ozon has also relaxed order fulfillment rules considering the possible instability of logistics companies' work.

In addition to Ozon, Wildberries has also taken a series of measures. Wildberries said it will waive storage fees for all online retailers on the platform from March 7, 2022. This support measure will last for at least one month, and Wildberries will decide whether to extend it later .

The large-scale departure of foreign brands from the Russian market has also had a great impact on the daily lives of the Russian people. However, Russians are not frustrated by this, and they are quickly looking for alternatives to meet their consumption needs.

According to a survey conducted by the Rambler portal, nearly half of Russians (49%) said they were ready to boycott products of companies that announced their departure from the Russian market, and 25% said they would buy the aforementioned products only if they could not find alternatives on the domestic market.

Some respondents even said: "We are against these brands returning to Russia"; "Now is the time to create comfortable conditions for domestic producers."

Russia

Ukraine

E-commerce