Third-party sellers contribute greatly! Dutch e-commerce platform sales reach 5.5 billion euros

Bol.com is one of the most popular e-commerce platforms in the Netherlands. Last year, the platform's online sales reached 5.5 billion euros, an increase of 27% over the previous year and higher than the previous forecast of 5 billion euros. One of the contributors to the surge in sales is the 49,000 third-party retailers on the platform , who together generated more than half of the revenue.

According to published data, Bol.com 's net revenue in 2021 was 2.8 billion euros, up 20% from last year, with a profit of 166 million euros. In the fourth quarter, online sales growth slowed, increasing by only 8%. Sales from third-party sellers increased by more than 9%. Bol.com said that there are currently about 49,000 cooperating third-party sellers on the platform , and their sales accounted for 56% of the total sales in the fourth quarter, reaching more than half.

In 2021, Ahold Delhaize Group's revenue was 75.6 billion euros , of which 7.7 billion euros came from the Internet , and Bol.com , as one of its platforms, also contributed to this achievement .

In order to continue to support the development of Bol.com , Ahold Delhaize Group also announced that it will invest more in it. Frans Muller, CEO of Ahold Delhaize , mentioned that the investment in Bol.com will more than double in 2022 , mainly in the logistics and advertising sectors . And Muller also said that Bol.com is ready for an IPO in the second half of 2022 .

Although the market situation in 2022 remains severe, Ahold Delhaize is still hopeful about sales growth. They believe that changing consumer behavior is very consistent with the group's business model. As more and more people cook at home, they also order goods online more frequently. Ahold Delhaize expects operating profit margins to remain at around 4%, although profit margins are under slight pressure, and retailers say they will raise prices appropriately if necessary.

The summary report of Bol.com also shows that consumers are increasingly trusting third-party sellers. Many consumers feel that third - party sellers have more categories to choose from and their supply is relatively stable. Even in a supply chain crisis, they can still find the products they want.

Therefore, for small and medium-sized sellers, providing a wide variety of products and improving service quality can win the trust of consumers, which is very helpful in increasing store sales and repurchase rates.

Netherlands

bol.com