Shopee ranks first in four sub-indicators and becomes the most widely used e-commerce platform in Indonesia

Shopee has become Indonesia ’s most widely used e-commerce platform, thanks to its strong performance during Indonesia’s National Online Shopping Day ( Harbolnas) and its strategy to attract micro, small and medium enterprises ( MSMEs ) , according to an online survey by market research firm Ipsos.

It is understood that the survey involved 1,000 Indonesian respondents aged 18-35 . The survey was conducted not only in first-tier cities such as Jakarta and other large cities, but also in second-tier and third-tier cities . As for the e-commerce platforms surveyed, this time they mainly targeted the three major Indonesian e-commerce platforms, namely Shopee , Tokopedia and Lazada .

The relevant person in charge of Ipsos Indonesia said that in this assessment, Ipsos used four indicators to measure, namely the most frequently used platform , the primary consideration platform , consumer penetration rate and market share .

The survey results showed that Shopee beat Tokopedia and Lazada to rank first in all indicators.

Specifically, in the survey on the most commonly used platform, 54% of respondents chose Shopee, followed by Tokopedia ( 30% ) and Lazada (13%).

In terms of the top platforms, 54% of respondents rated Shopee as the top e-commerce platform, followed by Tokopedia (27%) and Lazada (12%).

In terms of market penetration, 41% of respondents chose Shopee, followed by Tokopedia (34%) and Lazada (16%).

Meanwhile, in terms of market share, Shopee is at 40%, Tokopedia is at 30%, and Lazada is at 16%.

Shopee’s report last year showed that visits to Shopee increased sixfold during Indonesia’s National Online Shopping Day compared to normal days.

Previously, the executive director of Shopee Indonesia said that 2021 is a year of accelerated digitalization, and in 2022, Shopee hopes to help more buyers.

In addition to achieving impressive results during Indonesia's National Online Shopping Day, Shopee is also actively attracting small and medium-sized enterprise sellers . According to an Ipsos survey, 44% of respondents would choose Shopee to conduct e-commerce, followed by Tokopedia (35%) and Lazada (10%), because Shopee plays the greatest role in education, capital allocation and logistics.

Some comments say that Indonesia's e-commerce platforms can be roughly divided into four tiers. The first tier is Shopee and Tokopedia, the second tier is Bukalapak and Lazada, the third tier is Blibli and Orami, and the rest are the fourth tier.

Shopee

Indonesia