Shopify traffic surpasses Amazon for the first time, with an average of 1.16 billion monthly visitors

Shopify’s online traffic surpassed Amazon’s for the first time last quarter, according to Similarweb.

In the three months ending June 30 , 2021 , e-commerce sites powered by Shopify averaged 1.16 billion unique visitors per month , while Amazon averaged 1.1 billion unique visitors per month during the same period .

The gap between the two is expected to widen this quarter, with Shopify -powered sites expected to attract about 1.22 billion unique visitors per month , compared with Amazon's 1.13 billion, according to forecasts.

According to Similarweb , Shopify 's website traffic has surged since May 2020 , with an average monthly year-over-year growth of 108.5%, while Amazon 's average monthly growth rate during the same period was 9.9% .

“This is the first time we’ve seen Amazon have a serious competitor in terms of reach , ” said Ed Lavery, director of investor solutions at Similarweb . “Amazon now has a significant competitor.”

The two companies aren’t direct competitors , since Shopify doesn’t sell products directly to consumers , but they are competing for the same online sellers , as Shopify provides a variety of services to sellers to run their online operations .

In its second quarter 2021 financial report, Shopify announced that its second quarter revenue was $1.119 billion, a year-on-year increase of 57%. Amazon's revenue in the second quarter of 2021 exceeded $113 billion. However, this figure was lower than analysts' previous estimates and slowed down compared with the same period last year .

Although the two are still not rivals of the same level in terms of revenue, Amazon still keeps an eye on Shopify's rapid rise.

In response to Shopify's rapid rise, Amazon reportedly set up a working group called " Project Santos " last year to track Shopify's core small business merchants and develop its own point of sale ( POS ) system to provide sellers with transaction and business analysis services to compete with Shopify for the market.

Shopify has also been active in recent months, continuously expanding its business territory and launching new services and tools in the fields of payment, logistics, marketing services, cross-border e-commerce, etc.

According to Lavery, merchants consider the Shopify platform to be more “friendly” than the Amazon platform in terms of user fees , pricing , flexibility with customer data , etc.

For sellers, Amazon has more advantages in logistics and traffic acquisition, but it also faces strict and changeable platform policy constraints and is also restricted in customer data acquisition. Sellers still have to judge which model of the two platforms is better based on their actual situation.

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