More than 40,000 searches in a single day, and hand sanitizer sales doubled

The epidemic has been recurring. Although the epidemic prevention and control abroad is not as strict as in China, many basic protective products are still indispensable. Among them, the sales of hand sanitizers have increased.

According to foreign media reports, in the past four weeks since the discovery of the Omicron variant, cleaning brand Purdy & Figg's hand spray sales have more than tripled. Compared with September 2021, the brand's online store sales have increased by 320%, and the number of online users has more than tripled.

The brand is mainly sold on Amazon UK , and traffic peaked on December 17, 2021, with 46,614 searches for hand sanitizer, which is enough to show that hand sanitizer is still a necessity for many consumers.

This significant increase may be attributed to the continued uncertainty surrounding the Omicron variant. In recent times, new cases have continued to break records across Europe . With the arrival of the school season and work , it has become more urgent to strengthen protection.

In addition, in addition to the severity of the epidemic, people's immunity has decreased due to months of lockdown and limited social interaction . Seasonal influenza (most common between December and March) and common colds have spread faster and more severely this year , leading to an increase in the use of hand sanitizers , which people hope will help prevent infection .

According to previous relevant surveys, 58% of British consumers have already used hand sanitizer as part of their daily lives in early 2021. It is reported that these hand sanitizers can also play a sterilizing role to a certain extent because they contain alcohol, and they are also free and convenient to use.

In addition to the increase in searches for hand sanitizer on the UK site, searches for children's masks on the US site have also surged. With the start of the school season and the health organization's advocacy of students wearing masks, many parents are choosing suitable masks for their children. Mask manufacturers and distributors also said that sales have increased exponentially, and at the same time, prices are also starting to rise.

Although the epidemic prevention measures abroad are not as strict as those in China, some basic daily protection is also a necessity, and related products have also ushered in a wave of hot sales.

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