Reversal! The United States has become Amazon's worst market

As the main market for major platforms and sellers, the United States has always been considered the market with the strongest explosive power and the most intense competition. The number of e-commerce platforms and sellers in this market is far ahead of other markets. However, according to a recent study by Marketplace Pulse, the United States is the market with the worst competition for Amazon.

Image from Marketplace Pulse

The report said that although Amazon has the largest number of sellers, each seller on the platform has more traffic than other markets. This means that other markets or small and medium-sized sellers can get less traffic.

According to research, every active seller in the United States on Amazon gets more traffic than sellers in smaller markets on the platform , and the more sites active sellers are involved in, the more total traffic they get. On the contrary, other sellers get less traffic.

Of course, some people will question whether there are more sellers in other markets than in the United States. Is there much competition? Research shows that although there are fewer third-party sellers outside the US market, their competitiveness is not necessarily lower . Imagine that when most consumers are attracted by large sellers, the rest of the buyers become the object of fierce competition among small and medium-sized sellers. Of course, some sellers will surprise everyone and become dark horses in the market competition.

It is understood that the United States accounts for about half of the total traffic of all Amazon markets , and the transaction volume accounts for more than half of the total GMV. The US market also has the most sellers . It is worth noting that this has not reduced the competitiveness of other markets, such as Europe and Latin America, where competition is more intense.

As for the European market, although Spain, France and Italy do not have so many buyers , there are many pan-European sellers , which means that many sellers have to compete for a few buyers . Singapore, the Netherlands, Sweden and Poland are the "newcomers" in the Amazon market , and the market competition is the most intense.

Although Amazon has been in turmoil recently, it is still the first choice and the top market for many sellers . At present, multi-platform and refined operations have become a major trend. When sellers focus on one market, it is a good idea to learn more about other markets and spread risks.

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