At the beginning of 2021, these products are hot-selling on the Bukalapak platform!

Baskara Aditama, senior vice president of Bukalapak's market strategy and merchant strategy , revealed that sales on the Bukalapak platform have been good in the new year. During the epidemic, the sales of many products were closely related to the restrictions.

He said: "In 2021, products related to the epidemic are still very popular on the Bukalapak platform and the demand is very strong. Products that provide people with indoor entertainment and time-killing are more popular, such as ornamental plants and game consoles."

Baskara revealed that people tend to feel bored because they stay at home for a long time, so they buy ornamental plants to plant and game consoles to entertain themselves to kill time. Therefore, every seller should always pay attention to market trends and understand consumer needs.

In addition, the popularity of cooking-related products has skyrocketed, and consumer demand for such products has surged. Previously, Baskara Aditama predicted that cooking-related products will remain popular this year and have broad prospects.

He said the rise in popularity of cooking-related products has a lot to do with the restrictions implemented in various regions of Indonesia, which have left people with less choices.

Bukalapak's vice president of marketing Kurnia Rosyada noted that the company has seen a 17% sales growth per month during 2020. This growth came mainly from the Buka Mall service, which grew 3.1% per month, 5.5 times more than the same period last year.

He added that the growth in data has a lot to do with the participation of well-known brands, such as Nivea, Samsung, Sony, Xiaomi and other well-known brands have made significant contributions.

Data shows that Bukalapak's transaction volume increased by 130% year-on-year in 2020. In order to maintain the growth trend in 2021, Bukalapak has adopted various strategies to promote sales, such as seeking new cooperation and improving service quality. In addition, Bukalapak will continue to develop innovative features to further increase platform sales.

Bukalapak realizes that the epidemic has restricted all aspects of people's lives, and e-commerce must provide more services for people. The epidemic has not yet completely ended, and Bukalapak has not stopped developing innovative features and will provide consumers with more features and services.

Bukalapak

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