These are the toys American consumers love to buy in 2021!

In 2021, due to supply chain shortages, the U.S. market experienced a shortage of goods, and prices of many products rose, including toys. However, the price increase did not stop the purchasing enthusiasm of consumers in the country.

According to the survey results released by American toy supplier Premium Joy , Lego, toy statues, etc. are the most popular among American consumers in 2021. In addition, many Internet celebrity toys are also extremely popular.

In 2021, LEGO's products such as Lego Home Alone, Lego World Map, and Lego Typewrite became regulars in consumers' shopping carts.

Image from LEGO official website

It is understood that soon after the toy was launched, buyers gave particularly good feedback. Some people said that LEGO's Home Alone was highly restored, with full details and provided many Easter eggs for buyers. Others said that after buying it, they wanted to rewatch the movie.

For many years, Lego toys have frequently appeared at the top of major toy lists. In 2021, Lego toys had the highest brand value in the list of the world's 25 most valuable toy brands released by British brand evaluation agency Brand Finance.

In this survey, in addition to Lego toys, classic characters such as Luca and Encanto from Disney and Potato Head from Toy Story are also popular among consumers. Consumers of all ages always have a special love for classics, and the sales of peripheral products related to classic films are naturally not low.

In addition, the traffic-generating effect of social platforms is also very obvious in 2021. In this survey, the Internet celebrity toy " The Pop It " ranked third.

Although decompression toys such as " The Pop It" are called Internet celebrity toys, in recent years, this product has always maintained high popularity and high sales, gradually removing the "Internet celebrity" label and becoming popular.

The above survey provides reference information for relevant sellers, and also reminds sellers to pay more attention to the purchasing tendencies of consumers in the corresponding market and adjust product sales strategies in a timely manner.

As one of the most important markets for relevant sellers, the United States has huge purchasing power for toy products. According to NPD 's survey, U.S. toy retail sales reached US$28.6 billion in 2021 , an increase of 13% over the previous year .

USA

2021

Toy