Google Trends reveals Americans' latest consumer preferences

With the change of seasons and the arrival of various anniversaries and holidays, Americans' online shopping content has also changed. According to Google Trends, Americans' interest in Father's Day gifts, fitness equipment and party supplies has increased over the past week.

With the arrival of Father's Day, the number of times Americans searched for "Father's Day gifts" increased by 150% in the past week . Among them, the changes in keyword searches for specific gifts include: " Father's Day socks " ( 250% ), "Father's Day gifts for dogs" (230%), "religious Father's Day gifts" (230%), "blanket" (200%), " shirt " ( 200% ), "Father's Day cup" (100%), and "greeting cards" increased by 80%.

In the past week, Americans were most interested in craft activities, with the keyword search volume mainly based on " craft " soaring by 1150% . Other key consumer themes popular with Americans included: "garden wedding" (850%), " teacher gifts " ( 670% ), and "barbecue party" (360%).

Data shows that in the home furnishing category, "creative bookshelves" (190%) and "carpets" (120%) unexpectedly sparked the interest of Americans. As the epidemic was lifted and people began to return to outdoor life, "creative earrings" surpassed other fashion products, with searches soaring by 200% .

With the arrival of summer , the fitness trend has become popular again. From the Google search trends in the past week, it can be seen that Americans' demand for fitness equipment has gradually increased. The search volume of " weighted hula hoop " has increased by 590%, followed by yoga balls and resistance bands, both of which have increased by 150%.

On Amazon, resistance bands are the best-selling products in the fitness equipment category. A certain resistance band has received nearly 30,000 reviews in a short period of time since it was launched. In addition, yoga balls are also very popular, with a total of more than 20,000 reviews.

Following Father's Day is the Independence Day ( the Fourth of July ), when Americans usually gather with friends and family, and party supplies are expected to be hot sales. Before this holiday, Americans will prepare to buy a large number of products decorated with elements of the American flag and the map of the United States .

Fashion products are "seasonal" products, so sellers need no reminder to update their product lists frequently. Swimsuits, sun protection clothing, sunscreen, etc. are hot-selling fashion and beauty products in summer, and they also need to keep up with the trend and cater to the aesthetic changes of current American consumers.

Sellers need to pay attention to market changes, keep an eye on various local anniversaries, understand current consumer shopping trends through changes in keyword search popularity , prepare inventory based on trends, and catch up with the consumption boom .

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Online shopping

Google Trends