13,000 orders per minute, Shopify's Monday sales hit a new record

According to Shopify President Harley Finkelstein, as of 4 p.m. Eastern Time on Monday, sales of merchants on the Shopify platform have exceeded the 2020 global sales record of US$5.1 billion.

The platform's peak sales on the first day of the online shopping season set a new record, with orders reaching 13,000 per minute and sales exceeding US$1.5 million per minute.

According to Shopify official news, platform statistics show that small businesses and direct-to-consumer (DTC) companies around the world performed the strongest in sales on Cyber ​​​​Monday.

"Just a few days ago , during the Black Friday promotion, Shopify merchants exceeded $2.9 billion in sales, an increase of 22% over last year, mainly due to many consumers' reluctance to shop in person due to concerns about the coronavirus," Finkelstein said. Finkelstein added: "Shopify's sales during the 2021 Black Friday promotion were more than double the level of 2019."

Finkelstein said the holiday shopping season is characterized by Internet retailers offering deals and discounts on a range of products, which is why most shoppers choose to make purchases during the holiday shopping season's big sales days.

As an independent e-commerce platform that attracts the attention of many cross-border sellers, Shopify has benefited from the acceleration of e-commerce sales driven by the coronavirus. Its development momentum in the past two years has been very strong, and the platform's sales have soared in recent years. This year's record-breaking sales performance during the Black Friday online promotion has demonstrated the platform's strength to cross-border sellers.

Since the beginning of this year, Amazon has been seriously involuted and its profit margins have gradually decreased. In addition to operating traditional B2C platforms, many cross-border sellers have also begun to compete to build independent e-commerce platforms. However, compared with platforms such as Amazon and AliExpress, the traffic diversion of independent platforms is still a big problem for most cross-border sellers, and the most important of these is the diversion channels and funds. Therefore, sellers who intend to enter the market need to consider carefully.

It is reported that after the Black Friday online battle report was released, Shopify's stock price fell 0.6% to $1,567.02 per share at the close of Monday, bringing the company's market value to $195.5 billion. So far this year, the stock has risen 38.4%.

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