Gardening products are hot in the UK market! Sales will continue to soar in May

recently,   eBay Ads UK surveyed 1,000 UK consumers about their demand for gardening products .

Data shows that after the epidemic, British people began to show a strong interest in gardening, with 43% of people saying that they began to use their gardens and outdoor spaces more after the epidemic.

Among them, 35% said that they developed the habit and hobby of gardening during the epidemic . 23% said that they did more gardening after the epidemic began . At the same time, 34% believed that they were more passionate about gardening now than before the epidemic .

Data from eBay Ads UK shows that sales of gardening products on the UK e-commerce platform have increased significantly during the epidemic. Compared with May 2019, sales of "herbs" and "compost" on ebay.co.uk in May 2021 increased by 124% and 57% respectively.

The UK will welcome the Bank Holiday and the Platinum Jubilee Bank Holiday in early May , which will ignite the enthusiasm of British people for garden parties. For retailers of gardening products, it is an opportunity to boost sales.

The data shows that searches for gardens and terraces increased by 32% during last year's bank holiday ( 1-3 May 2021 ) . Meanwhile, searches for " garden plot " and "greenhouse" increased by 62% and 43% respectively during the same period.

In addition to grasping the product layout during the bank holiday in early May, retailers should also increase inventory appropriately.

Because of the bank holiday in late May last year (May 29-31, 2021), the search popularity of garden and patio products suddenly soared. Among them, the search volume of sun loungers soared by 221% during the holiday , and the search volume of "loungers" and "garden sofas" increased by 197% and 115% simultaneously.

Britain is now a country that "takes pride in its gardens" , and the British people's passion for gardening will continue.

Data shows that 79% of British consumers plan to invest in their outdoor space in the coming months. 31% of consumers plan to beautify their gardens by purchasing seeds, plants and bulbs . At the same time, as more and more British people intend to spend more time in the garden for social activities, 20% of consumers plan to buy garden furniture, while 17% of consumers intend to buy barbecue -related products .

With the Queen’s Jubilee Bank Holiday approaching, Brits planning garden parties will have strong spending power as 45% of UK consumers intend to celebrate the Queen’s Jubilee Bank Holiday, while 32% plan to host their own celebrations and 21% intend to enjoy the holiday outdoors .

The UK is a country that loves gardening. In the UK, 8 out of every 10 people have their own private gardens. Especially after the epidemic, the sales of gardening products in the UK have achieved explosive growth. For sellers in the UK market, they can focus on layout according to market demand.

UK e-commerce market

Gardening Products