American home furnishing retailer HomeGoods enters the e-commerce field!

HomeGoods was founded in 1992 and currently has 820 stores. In 2017, HomeGoods' sub-brand Homesense entered the market to compete together.

On TJX's promotional page, TJX's slogan for HomeGoods is "You don't go shopping, you go searching." This has made HomeGoods, which already has a good shopping experience, recognized by more consumers. In addition, HomeGoods' promotional videos are also attractive. In the videos, the protagonist pushes a shopping cart in villages, mountain roads and other places to find his favorite products, which is obviously different from other brands in style.

In addition, HomeGoods will attract consumers with low prices and provide consumers with an ever-changing combination of goods, including furniture, carpets, lighting, soft furnishings, decorative accessories, tabletops, cooking utensils, etc. Children's and pet supplies are also covered, and HomeGoods will launch new products from time to time in the future.

According to previous statistics, HomeGoods stores' sales increased by 22% year-on-year in 2020, and its development has accelerated during the epidemic. It is reported that HomeGoods stores will also provide customers with free delivery and return services, with a minimum delivery price of US$119.

HomeGoods' parent company TJX has maintained its profit growth. Overall open-store complex sales in the second quarter of fiscal 2022 increased by 20% compared with the second quarter of fiscal 2020; net sales in the second quarter of fiscal 2022 were US$12.1 billion, an increase of 23% compared with the second quarter of fiscal 2020; total segment profits in the second quarter of fiscal 2022 increased by US$336 million to US$1.5 billion, an increase of 29% compared with the second quarter of fiscal 2020.

CEO and President Ernie Herrman believes that TJX is currently in an advantageous position and will gain more market share and improve profitability in the medium and long term. In the future, TJX is expected to become a $60 billion company. Currently, TJX's third-quarter sales performance is strong, and the overall sales of open-type complex stores alone increased by 15% compared with the third quarter of fiscal 2020. Driven by TJX, HomeGoods will also usher in new development opportunities.

USA

HomeGoods