Shocked! An Amazon seller paid for a 3,000-word one-star bad review!

Most Amazon sellers know that it is difficult to get natural reviews for newly launched products. This is a difficult period after a new product is launched.

In order to get more attention for their products, many sellers took the risk of seeking third-party reviews. However, after the suspension incident, sellers have become more cautious, and some have turned to Amazon's official promotion channel, the Vine program.

When the seller successfully registers for the Vine program in the background, the product will be put into the Vine community by Amazon. Reviewers can receive the product for free according to their own choice, but the buyer who receives the product must leave a review for the product. The review left is called Vine Customer Review of Free Product, which is what we often call green label review.

Vine green label reviews have a relatively high weight in Amazon reviews. High-quality green label reviews can help sellers quickly establish product credibility and brand reputation.

However, "Leave a review" does not emphasize leaving a good review, so the reviewer may also leave a bad review. Recently, a one-star green-label review has aroused heated discussion.

The editor learned that this review is as long as 3,000 words. From the specific content of the review, the reviewer expressed great dissatisfaction with the product from the material structure to the display effect. This review gives people the feeling of early Zhihu style, based on professional knowledge, and ruthlessly diss the product in a clear and orderly manner. In addition to the text, this review is also accompanied by a video and two pictures.

Some sellers commented that it felt like they were paying for trouble. Others joked that it was worth spending some money to get a professional product test report, and the next generation of products would definitely be better.

Sellers who are familiar with this plan know that the probability of deleting negative reviews with green labels is extremely low. Therefore, sellers who think that their products are not of good quality dare not try the Vine plan easily. However, some sellers also said that they would not participate in the Vine plan even if they have basically controlled the products, because Vine reviewers are too picky and too strict about the products.

The most important thing to note is that the cost of using the Vine program will be higher in the future. I believe many sellers have received emails from Amazon notifying them that the Vine program will charge a certain fee starting October 12. Amazon will charge $200 for each newly registered product.

Some sellers said that if up to 30 products can get reviews for $200, the average cost would be $6.67 per review, which is much more cost-effective than fake reviews.

But some sellers are worried that if they spend $ 200 and only get one review , and it’s a one-star bad review, wouldn’t that be a huge loss? Judging from the above example, this situation cannot be ruled out. However, if the product is well made, the probability of getting a good review from the reviewer will naturally not be low.

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