Taobao and Tmall launched 20 "Hello Shanghai" measures to provide targeted relief to Shanghai merchants

To help clear the "online arteries" of the real economy, on April 29, Taobao released 20 "Hello Shanghai" measures, providing Shanghai merchants with a series of precise relief measures to help them ease cash flow pressure, reduce operating costs, and speed up the resumption of work and production as much as possible.

In terms of merchant services, Taobao and Tmall have launched a combination of "addition and subtraction" .

On the one hand, add to the cash flow .

From April 8 to May 6, Taobao and Tmall merchants in Shanghai can enjoy the "early payment" service for free based on logistics order information, thereby quickly recovering funds ; merchants who are temporarily unable to repay can obtain deferred repayment coupons and extend the repayment period once without interest.

From May 1st to June 30th, 1688 TrustPass member merchants in Shanghai will enjoy 30 days of interest-free loan service from MyCommerce.com.

On the other hand, reduce operating costs .

Alimama provides marketing subsidy red envelopes worth 34 million yuan, which merchants can directly deduct from marketing and promotion expenses; at the same time, Alimama has also opened a two-month exclusive traffic pool for marketing recovery, providing one billion traffic every month.

Taobao Daily Specials will launch the "Origin Festival" event for Shanghai factory-type merchants. From May 1 to June 30, 1688 merchants can obtain free promotional resources in the "Trading Enterprise Zone" and "Factory Enterprise Zone".

Juhuasuan will provide marketing resources worth 20 million yuan to Shanghai merchants, and launch a 10-day Shanghai Shopping Festival to help consumers recover. In addition, merchants can enjoy targeted assistance based on the "one enterprise, one policy" approach through the "Shanghai Merchant Special Assistance Center" set up by Juhuasuan , which responds 24 hours a day.

In order to alleviate the business pressure of merchants to the greatest extent, Taobao and Tmall have also made timely adjustments to the platform rules for Shanghai merchants. Merchants are exempted from liability for consumer complaints caused by delayed delivery due to the epidemic; the processing time limit for merchants to return and exchange goods is extended to 21 days; Taobao also provides regional sales restriction tools, and merchants can flexibly adjust the delivery cycle according to regional sales and logistics expectations; the merchant's collection timeliness rate, arrival time, logistics customer satisfaction, merchant refund and return processing time and other indicators are temporarily not included in the platform operation assessment scope.

In addition to the above measures, in order to smooth the supply chain and clear bottlenecks , Taobao Tmall has joined forces with Cainiao to give priority to solving logistics problems for Shanghai merchants.

Cainiao has urgently opened two emergency transportation trunk lines, "Nanjing-Shanghai" and "Jiaxing-Shanghai". For merchants whose sources of goods are not in Shanghai, Cainiao provides warehouse transfer services to ensure order fulfillment. Cainiao cooperates with express delivery companies such as China Post, STO Express, YTO Express, and SF Express to process merchant orders in layers to improve merchant delivery efficiency. In addition, Cainiao will also take unconventional measures such as chartering flights and chartering ships to speed up logistics operations.

Taobao said that this series of measures will be gradually rolled out across the country starting from Shanghai. " Taobao Tmall platform and every Taobao shop assistant are always with every merchant to ensure business operations and stable development. As long as everyone works together, shares the hardships and tides over the difficulties, I believe we will soon be able to find the familiar rhythm of Shanghai. "

Taobao Tmall

Shanghai Merchants