Pet supplies are also entering their peak season, with Australian animal gift spending reaching $360 million!

Nowadays, more and more families like to keep pets. According to a survey conducted by the Australian Animal Pharmaceutical Company, about 69% of families have at least one pet. Pets are part of the family, and many families will also include their pets in the holiday gifts they buy. Therefore, the Christmas shopping season is also the peak season for owners to buy holiday gifts for their pets.

According to the latest research from eBay Australia, nearly a third of consumers plan to buy gifts for their pets for Christmas, with an estimated $360 million spent on animal gifts. Men plan to spend more on their pets than women, with an average of $71, compared to $56 for women.

Among them, furry, finned and feathered pets such as cats, dogs, fish and birds are the most popular among Australian families. Sophie Onikul of eBay Australia said that some consumers said they expected to spend A$100 to buy Christmas gifts for their pet fish, while the usual cost is about A$60.

During Christmas, toys and clothing with themes such as reindeer, Santa Claus, elves, and candy canes are the most popular among pet parents. Owners will give their pets a uniform holiday treatment, so they will also buy Christmas stockings to wrap Christmas gifts for their pets.

According to statistics, the sales of Christmas-themed pet products in the first week of launch were twice the expected amount, which shows that during the peak holiday season, consumers have a great demand for pet products.

In addition to Christmas-related items, Hawaiian dog shirts have also become popular items for owners to buy. Creative toys such as automatic ball machines and ball launchers that can accompany puppies to play are also popular among owners.

Moreover, as people's environmental awareness increases, 27% of pet owners will pay attention to sustainable and environmentally friendly products when purchasing pet supplies. Especially pet owners of Generation Z will pay more attention to such products.

During the epidemic, due to factors such as isolation and blockade, many owners had to groom their pets themselves, or took up pet grooming as a hobby, which boosted the sales of pet grooming products.

According to data from the Pet Industry Association, more than 60% of households in Australia own pets. Therefore, the prospects of the pet care and service market in Australia are optimistic to many industry insiders. According to previous data from IBISWorld, the value of Australia's online pet food and pet supply industry is 196.5 million yuan, with an annual growth rate of 15.7% in the past five years.

In Australia, many families are unable to reunite with their relatives and friends due to the epidemic lockdown, so they choose to adopt pets to relieve loneliness. Owners who see their pets as family members will naturally not be stingy when spending on their pets. Therefore, it is expected that the pet economy will continue to grow and develop in the next few years. Sellers can cater to the preferences of local consumers, formulate sales strategies, and obtain opportunities for explosive sales .

Australia

Pet Products