TikTok launches a lightweight advertising page that opens 11 times faster!

In order to increase the loading speed of advertising content and optimize the user's advertising experience, TikTok is launching a new display option called " Instant Page ". This option allows advertisers to link their TikTok ads to a lightweight web page. It is understood that the loading speed of this ad page is 11 times that of a normal page.

The instant page conversion process is roughly like this. Consumers trigger the instant page by clicking the call to action or card in the ad. Then, the instant page will load instantly, so that consumers can learn more about the brand information or offers. If there is a button on the instant page that links to an external website, users can also click to enter other landing pages.

In the instant page , advertisers can add text, pictures, videos, external website links and other materials, and TikTok will provide some templates for advertisers to choose from. After completing the creation of the instant page , advertisers can also use the TikTok Pixel tool to optimize the delivery strategy, thereby reducing the cost per user action (CPA) of the advertisement by up to 40%.

Currently, instant pages are applicable to push ads within the TikTok platform and are also compatible with other marketing platforms. It should be noted that this option is currently under testing. If sellers want to try this feature, they can obtain it through TikTok sales representatives.

TikTok said that by using instant pages, advertisers can provide detailed information about related products and promotions, such as product photos, coupons, etc. On the other hand, they can also share their own brand stories, products and services with consumers to build brand influence.

However, some foreign media commented that if consumers do not click to enter the brand website during the interaction of the instant page, then the improvement of the brand's customer acquisition effect may be greatly reduced. However, this remains to be seen.

TikTok

Advertising