25 million units sold in two years, air fryers are hot sellers in the US

According to the NPD Group 's continuous tracking of retail sales in the home furnishing industry , a total of 25.6 million air fryers were sold in the U.S. market from January 2020 to December 2021 , with sales increasing by 76% year-on-year in these two years .

Moreover, air fryers are no longer just a kitchen decoration , consumers are now using them more frequently . The NPD National Food Trends Survey found that the use of air fryers in dinner occasions has increased by more than 60% in the past two years.

With more than 80% of meals cooked at home in the U.S. since the pandemic began, consumers are looking for devices that make cooking easier and faster , and for many, air fryers are the answer.

After searching on Google Trends, the editor found that it is not just the United States. The global consumers have always been searching for Air Fryer, and it is particularly prominent in November and December every year.

Another reason why air fryers are so popular is their versatility , allowing consumers to fry crispy and chewy foods with a small amount of oil, as well as bake cakes and roast chickens.

Searching for "Air Fryer" on Amazon , we can find that the air fryers selected in the Best Sellers list are basically multi-functional and intelligent. After browsing, the editor also found that buyers have given these air fryers high star ratings. Looking at the top 50, the star ratings are all 4.5 or above. As for the number of reviews left by buyers, it goes without saying that they generally range from thousands to tens of thousands.

At the same time, users are constantly looking for recipes to make the most of the device’s capabilities. According to NPD BookScan data , air fryer cookbook sales reached 971 million in 2021 , an increase of 11% over the previous year , outperforming the overall performance of the cookbook category.

In fact, air fryers have been around before the pandemic , but the pandemic has catalyzed their sales. The popularity of air fryers provides opportunities for businesses . Manufacturers can upgrade existing equipment and launch new features to attract consumers. They can also develop some new recipes to help consumers make full use of the functions of the equipment and enjoy delicious home-cooked food .

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