Deying Holdings went public thanks to its “little yellow duck”!

On January 17, B.DUCK 's parent company, De Ying Holdings, was listed on the Hong Kong Stock Exchange with a total market value of more than HK$2.7 billion. Speaking of De Ying Holdings, the most familiar thing to everyone should be its iconic intellectual property character B.Duck.

It is reported that B.DUCK was born in 2005. Its first product was a waterproof bathroom radio, but the product chose a little yellow duck as its image. Soon after its launch, it was extremely popular in the European and Japanese markets and its popularity increased rapidly.

Since then, B.DUCK 's yellow duck image has been used in various products such as home furnishings, stationery , kitchen and bathroom , and is sold on domestic platforms such as Tmall and JD.com. The products are sold well both at home and abroad. Driven by the yellow duck series of products, Deying Holdings' development process has also accelerated.

According to public information, the core business of Deying Holdings is mainly its brand and character intellectual property business. Its e-commerce and other businesses are mainly sold through third-party e-commerce platforms and offline channels, mainly selling products featuring B.Duck family characters .

The company has currently created 25 characters, including but not limited to Buffy, B.Duck Baby, Dong Duck and Bath'N Duck. Its unique product design concept has attracted a large number of consumers from different regions and demographics.

In terms of character intellectual property business, data shows that based on the company 's sales in 2020, its market share in the domestic character intellectual property product e-commerce is about 0.6%. The overall retail sales of character licensed products have increased from HK$39.3 billion in 2016 to about HK$40.4 billion in 2020 .

In addition, the company also stated that its character licensing business market is expected to grow at a compound annual growth rate of 5.7% from 2021 to 2025 , reaching approximately HK$19.2 billion in 2025 .

In fact, as early as March 2019, Deying Holdings applied for listing on the Growth Enterprise Market of the Hong Kong Stock Exchange, but withdrew its listing application soon after. In 2021, the company started the listing process again and landed on the Hong Kong Stock Exchange after some twists and turns.

It is understood that the company's operating income in the first half of 2021 was HK$124 million, a year-on-year increase of more than 33%, and its net profit was HK$17.461 million.

Little Yellow Duck

Deying Holdings