The most popular items that mothers will love in 2022 are announced, and 58% will buy beauty products

Although the peak season has passed, online retailer Zulily conducted a survey of 1,000 mothers in the United States and found that 68% of mothers will buy gifts for themselves and their loved ones during this time.

Zulily analyzed sales data and Google's hot search terms and concluded that February is the time for moms to stock up on items, from home decoration to cosmetics. The detailed items and trends are divided into the following categories:

Buy beauty products to relieve your mood

After wearing masks for nearly two years, beauty products have given mothers a little comfort. 58% of respondents said they believe that buying beauty products is a relatively low-cost way to relieve and boost their mood. Most mothers will stock up on beauty products in February, such as eyebrow trimming tools, lipsticks, and cosmetics, before sales soar in March.

Buy your summer vacation essentials ahead of time

In order to prepare for the fun of summer vacation at home in advance, mothers will "strip shopping" before the summer and buy summer vacation necessities in advance because the discounts are the greatest at this time. Sales of flip-flops, sunglasses, swimsuit cover-ups and one-piece swimsuits will soar in March.

In addition to adults' summer gear, mothers will also buy coverups, swimsuits and other items for their children's spring break in advance so that their children can welcome the spring break with new outfits.

Spring decor sales heat up

In order to drive away the winter blues, mothers will buy items such as succulents and indoor flowers in February. The survey shows that this is not only because they long for the warmth and greenery of spring, but also a form of self-care for mothers. This type of decoration will bring more happiness to mothers and make them feel happy. 67% of the mothers surveyed said that they decorate their homes every season.

Zulily 's survey also found that mothers plan their shopping in advance at this time. 75% of the mothers surveyed said that this would help them reduce stress, 62% said it would save them time, and 54% felt it saved them money.

Although there are discounts during Black Friday and traditional holidays, Zulily is able to offer lower prices than other online retailers throughout the year. Many mothers forget to buy gifts for themselves during the year-end shopping festivals, so most of them will go to Zulily to look for discounts after the peak season .

The above data can provide sales ideas for relevant sellers. Concentrating time to offer discounts can indeed bring huge sales and traffic to the store. However, offering ultra-low discounts on normal days or on certain days is also conducive to consolidating the consumer groups brought by the peak season, which is of great help in increasing the overall sales of the store.

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