Temu becomes the most downloaded free app in the US App Store!

Recently, Apple released the 2023 US App Store app download rankings, among which Temu surpassed multiple apps and became the most downloaded free application in the United States in 2023.

Compared with last year's list, this year's list has changed a lot.

CapCut and TikTok from ByteDance ranked second and fifth respectively. Including Temu, which ranked first, there are three Chinese apps occupying the top five positions on the list.

Last year, Meta 's three apps, WhatsApp, Instagram and Facebook , were on the list, ranking third, fourth and ninth respectively. This year, Meta also has three apps on the list, but they are Instagram , WhatsApp and the new app Instagram Threads . Among them, Instagram Threads ranks fourth on the list, while Instagram and WhatsApp are ranked sixth and ninth respectively.

At the same time, Google's Google Search, which ranked sixth last year, YouTube , which ranked second, and Gmail , which ranked seventh, ranked seventh, eighth, and tenth respectively this year.

Some industry insiders speculate that the change in the ranking of the list may mean that the market share of American technology giants has reached saturation. After all, these old apps have been operating for many years, and it is normal for their downloads to slow down.

In addition, although TikTok ranks fifth in this year's list, industry insiders believe that considering that Temu, which ranks first, is also from China, American users' acceptance of Chinese applications is expected to be higher than expected.

In fact, it’s not just the number of downloads. According to data recently released by Apptopia, the time spent by American consumers on Temu has also surpassed that of the established giant Amazon. The average time spent on Temu by users is 18 minutes, while that of Amazon is 10 minutes.

Although Temu has attracted some users through the games in the program, its most attractive feature is still the price. Especially in the current economic downturn, such low prices are more attractive to those consumers who are deeply troubled by the price of goods.

It is worth mentioning that there is an application on the list that does not belong to Meta, Google or ByteDance, that is the streaming platform Max , formerly known as HBO Max , which ranks third on this list .

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