Beauty and personal care sellers, please note that the 2022 beauty trends are out!

According to foreign media reports, Pinterest and WGSN recently released a report on beauty and personal care in 2022. The most popular beauty trends among consumers are as follows:

1. Fermented skin care products

It is reported that fermented ingredients can enhance the skin's absorption of active substances and even improve the skin's antioxidant levels. According to a report by WGSN , skin care products with these ingredients will become winners in the skin care field in 2022 and beyond .

2. Waterless washing

Waterless beauty has been one of the hottest innovations in the beauty and personal care space . According to WGSN ’s prediction, this trend will now be combined with waterless wash products , which will appeal to those who do not have access to clean water or are seeking more environmentally friendly products.

3. Bright hair and face colors

WGSN has chosen Orchid , a strong magenta color, as the color of 2022, a color that reflects "a desire for optimism and positivity ." WGSN believes that this bright color will perform well in 2022. Amid the global pandemic, consumers are also using this simple way to add joy to their daily lives.

4. High Puff Hairstyle

Consumers’ love for natural textures is driving the popularity of pompadours , according to Pinterest’s 2022 beauty trend roundup, with searches for pompadours growing 165% between October 2019 and September 2021. Meanwhile, searches for natural bobs increased 185% and searches for natural buns also increased 160%.

5. Landscape nail stickers

According to Pinterest's prediction, by 2022, more consumers will want beautiful natural scenery on their fingers , and related search terms are particularly prominent among millennials. Data shows that the search volume for "galaxy nail art" increased by 115% from October 2019 to September 2021 , and the search volume for "aurora nail art " increased by 400%. At the same time, the search volume for ocean nail art and desert nail art has also doubled.

6. The celebrity effect is more prominent

As the number of social media users increases, more and more consumers are starting to look for products they want to buy through KOLs. It is predicted that the celebrity effect in the beauty and skin care field will be more prominent in 2022, and sellers in the beauty and skin care category can use social media to promote their products.

Beauty Products

trend