"Retail therapy" is on the rise in the UK, with 33% of consumers shopping online on Mondays!

Monday is the first working day of the week. Studies have shown that many people feel frustrated and helpless on Monday mornings. Therefore, Monday is also called "Blue Monday" in many countries.

Blue Monday may also be an opportunity for retailers to increase sales. A recent study by Manhattan Associates showed that about 33% of British consumers shop online on Blue Monday to relieve their depression.

Due to the impact of the epidemic, the UK still has some epidemic control measures. Therefore, the "Blue Monday" effect in 2022 may be more obvious. Nearly a quarter of British consumers expect their mood to be low on Blue Monday.

Some retailers are trying to turn the day into a positive one: 29% of respondents to the Manhattan Associates study said they would be happy on a depressing day if retailers offered them specific discounts and offers, also known as "retail therapy."

Additionally, since most UK consumers prefer to shop online, Blue Monday is even more important for some online retailers.

Clothes and electronic devices appear to be the products that bring the most happiness to consumers, with 46% of consumers saying they get the most happiness from buying clothes online, and 34% adding that buying electronic devices also makes them very happy.

Georgia Layburn, head of international marketing at Manhattan Associates, commented: "It looks like the term 'retail therapy' is very real! A surprising proportion of UK consumers are looking to shop online on Blue Monday."

The Manhattan Institute's research also shows that: 43% of consumers prefer to shop in markets where they can choose from a variety of items at the same time; 32% of consumers are happiest when they see their products in person; 21% of consumers prefer to shop on the high street rather than online; 49% of men prefer to shop in malls; and 17% of men strongly agree with the feeling of "Blue Monday".

In addition, among consumers aged 18-24, a large number of consumers prefer to shop through mobile apps, while consumers aged 45-54 are more inclined to use computers to shop on shopping websites.

U.K.

consumer

Shopping Trends