"Smart Home" is very popular in the Russian market!

The continuous development of science and technology has promoted more products to become intelligent, and at the same time has made people's lives more convenient. More and more consumers are keen to buy smart home products. This trend is not only seen in China, but Russian consumers are also equally keen to buy smart home products.

Just recently, Ozon released sales data for the "smart home" category in 2021. The data showed that the number of smart home products sold in 2021 increased nearly three times, and sales increased by 470% year-on-year compared to 2020.

Among the many smart home products, the most popular are smart sockets and smart control devices, including programmable switches, smart lights, smart universal remote controls, and unlimited Wi-Fi.

Data shows that sales of smart control devices have increased more than 6 times in 2021 compared with last year . It is understood that the average selling price of smart lights is 1,600 rubles, and the average selling price of smart sockets is about 1,300 rubles.

It seems that smart products are very popular among Russian consumers in 2021. In addition, among other smart home products, temperature and humidity sensors and wirelessly controlled radiator thermostats are also the most popular smart home products among Russians. Moreover, sales in this category more than doubled in 2021, with an average selling price of about 5,000 rubles.

At M.Video-Eldorado, Russia's largest consumer electronics retailer , smart home sales increased sevenfold and sales increased about fivefold.

M.Video-Eldorado estimates that the Russian smart home gadget market could reach 5-6 billion rubles in 2023, and popular products that could also reach this market share are blenders or hair dryers.

Smart home devices include controlled sockets, lamps, sensors, smart devices for controlling curtains, air conditioners and TVs, and video surveillance cameras. The demand for the above devices in Russia doubles every two to three years. In the first half of 2021, the market size of this segment increased by 30% to a market size of about 1.5 billion rubles.

There is still a large market space for smart products in the world. Relevant sellers can pay more attention to the popular trends in the target market and catch up with the hot sales wave!

Smart Home Products

Russian Market