Sales of multiple categories increased, and Russia has a great demand for electronic products

Electronic products are one of the most important categories in the e-commerce market, and consumer demand for this category also increased in Russia last year. During the epidemic, related innovative categories such as smartphones, household consumption, entertainment and "remote" lifestyle products, and "smart homes" grew much faster than other products.  

In most product categories, Russians show the greatest demand in above-average price segments , with consumers preferring to invest in more expensive and productive devices. About 55% of sales in the electronics market come from traditional sales, and about 45% from online sales.

By the end of 2021, smartphone sales increased by more than 25% to about 720 billion rubles. Among them, smartphones priced from 50,000 rubles (about 4,000 yuan) showed the highest growth rate, with sales increasing by about 70% year-on-year.

As smartphone sales grow, the demand for wireless headphones also increases accordingly, with the share exceeding half for the first time, and True Wireless models accounting for more than one-third of total sales . In addition, wearable devices have become more important during the epidemic, helping people consciously participate in sports, monitor sleep and health, among which the representative product is functional smart watches .

In addition to personal items, household electronic products are also an important component, and large household appliances (refrigerators, washing machines, stoves, range hoods, ovens, etc.) have achieved an increase of about 15% compared to 2020. Among small household and kitchen appliances , the increase in quantity is also significantly higher than the average level in 2020, including sweeping robots, upright vacuum cleaners, coffee machines, blenders, microwave ovens, irons and electric kettles.

In addition, beauty products are also popular, such as men's shaving and hair products, hair dryers, hair products, and sales have increased. The "home office" ecosystem is still in high demand, including powerful and efficient gaming laptops, printers and other related products.

Smart home is also an important part. For example, smart speakers with voice assistants, washing machines, refrigerators and other equipment that can be controlled through the Internet, dishwashers, etc., the home shows a trend of intelligent demand.

Electronic products are an important category and there are many related sellers, but if you want to stand out from the crowd, you still need to work harder on product research and development.

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