What is MANGO? MANGO Review, Features

Founded in 1984, MANGO has successfully won the unanimous favor of women all over the world with its fashionable, modern, popular and cosmopolitan clothing designs. At the same time, it has quickly conveyed the visual language of Spanish fashion, providing fashionable women who love fashion and trends with new and unique beautiful choices.

Brand Concept

The concept of MANGO comes from unique design, excellent workmanship and a unified and coherent brand image. The brand analyzes, adapts and applies the daily clothing needs of modern urban women in all the countries where MANGO stores are located around the world, which is one of the keys to MANGO's commercial success and international fame.

Brand Features

• MANGO insists that flagship stores, retail outlets and even stores within stores around the world should be consistent with its brand image and provide consumers with the best shopping space.
• All MANGO clothing accessories are designed to meet the tastes of modern women.

Exhibition History

-In 1984, the first MANGO clothing store opened on Paseo de Gracia in Barcelona.

-In 1985, the first MANGO store opened in Valencia, and from then on, it began to expand across Spain.

-In 1988, MANGO improved its inventory management system: applying Just-In-Time to production, logistics and distribution, and redefining product concept, internalization, quality, price and brand image.

-In 1992, the opening of two new MANGO stores in Portugal marked the beginning of MANGO's march towards globalization.

-In 1994, MANGO began to use the corporate management system based on professional teams and internal cooperation, which has been in place until today.

-In 1995, the official MANGO website was born.

-In 1997, the number of MANGO stores overseas exceeded that in Spain for the first time, and the MANGO flagship store opened on the famous Boulevard des Capucines in Paris.

-In 1998, MANGO became the second largest clothing exporter in Spain.

-In 2000, MANGO opened its flagship store on Oxford Street in central London. In the same year, MANGO.com was officially launched, becoming the industry leader.

-In 2002, MANGO already had 630 chain stores in 70 countries and continued to explore new markets such as Australia, Bulgaria, China, Italy and Tunisia.

-In 2003, MANGO set a new record for the number of annual chain store openings, opening new stores in Honduras, Serbia and Montenegro.

-In 2004, MANGO opened new stores in Azerbaijan, Estonia, El Salvador, Macau and Vietnam. By the end of the same year, it had chain stores in 75 countries.

-In 2005, MANGO TOUCH was positioned as a fashion accessories franchise.

-In 2006, MANGO began to explore the North American market and opened new stores in Costa Mesa, Chicago, Dallas, Los Angeles, McLean, Orlando, San Francisco and Santa Monica.

- In 2007, Hangar Design Center, the largest design center in Europe, was unveiled. In the same year, MANGO opened its flagship store in New York's SOHO district, located in the Singer Building, the earliest skyscraper in New York.

- In 2008, MANGO continued to present the second MANGO Style Award El Botón. In the same year, the HE (Homini Emerito) men's clothing series was launched as a supplement to the women's clothing series.

-In 2009, MANGO continued to collaborate with different foreign designers such as Adam Lippes from New York and the winner of the first MANGO Style Award, Belgian designer Sandrina Fasoli.

-In 2010, the young designer Moises de la Renta designed a series of T-shirts specifically for MANGO, and Lee Jean Youn, the winner of the 3rd MANGO Fashion Award "El Botón", also designed a limited edition series for MANGO.