What is Auto Trader? Auto Trader Review, Features

Auto Trader is the largest digital automotive marketplace in the UK and Ireland, featuring new and used cars for sale. There is no service fee for users to buy or sell vehicles on the site.

Serve

1. Compare car prices

2. Provide car reviews

3. Car rental and sale

4. Used car sales

Financial and Operational Highlights

1. Revenue of £368 million, up 4%

2. Turnover of £258.9 million, operating profit up 6%

3. The on-site physical car inventory is 478,000 vehicles, and the on-site physical car inventory increased by 4%

history

- In 1996, a small team created the first Auto Trader website - two years before Google was even conceived.

-In 2000, the two separate parts of Auto Trader merged into one company, called Trader Media Group.

- In 2007, a huge effort was put into creating the new website, which allowed us to display the exact number of vehicles available for each selection.

-In 2008, co.uk was added to the logo to show that people prefer to search for cars online rather than in magazines.

-In 2009, as smartphones became more widely used, dedicated mobile sites were launched to help people search on smaller screens.

-2010, and now there’s an app for that: 300,000 people downloaded our iPhone app within 30 days of launch.

-In 2011, a website about new cars was launched, providing visitors with an easy way to compare and find brand new cars.

-In 2011, after proving the value of our iPhone app, we developed dedicated apps for the popular iPad and Android platforms.

In 2011, customer reviews were introduced to Auto Trader, allowing car owners to start telling others what they really think of their car.

-In 2015, we launched a free valuation tool that provides consumers with the most accurate car price information on the market.

- In 2016, we received FCA authorisation, enabling the company to display the monthly borrowing cost of a vehicle based on the retailer’s preferred lender. This marks another step in our journey to make the car buying process smoother and easier.

-In 2018, we formed a joint venture, Dealer Auction, with Cox Automotive to provide an innovative digital marketplace for wholesale vehicles.

-In 2019, launched a new automotive proposition, becoming synonymous with used cars. Acquired KeeResources, a trusted software, data and digital solutions provider for the automotive industry.

-In 2020, acquired AutoConvert, a financial, insurance and compliance software platform with an integrated customer relationship management solution.