Accessories of various styles are hot-selling in Southeast Asia!

Social media has almost become an essential platform for people to keep up with fashion trends. Nowadays, whether at home or abroad, short videos have almost occupied most of people's time surfing the Internet, especially short video social platforms like TikTok, which have a large number of users in many countries around the world.

Douyin has set off a frenzy of short videos in China, and this is also true abroad. In addition to European and American countries, TikTok also has a huge user base in Southeast Asia, most of whom are young users who keep up with fashion trends and have an important impact on their lives.

Young people, especially Generation Z, are curious about new things and hope to be at the forefront of fashion. Therefore, they have their own unique aesthetic views on the current popular fashion items.

For example, the dinosaur bone rings and banana clips that suddenly became popular some time ago are both manifestations of young people's pursuit of fashion. Therefore, social media has almost become a traffic base for cross-border sellers to find hot-selling products.

It is understood that in addition to beauty, skin care and cleaning products, unique accessories have also become a hot-selling category in Southeast Asia. In the Philippines, metal, ring-shaped or stacked accessories are very popular, including stacked necklaces, hoop earrings and rings.

In addition, Korean culture is also popular in Southeast Asia. In addition to Korean dramas themselves, accessories with Korean elements that highlight the charm of women in the dramas have also become very popular fashion items for female consumers in countries such as the Philippines and Vietnam, including earrings and necklaces with pearls. Korean accessories also play an important role in guiding the consumption direction of the Southeast Asian market.

According to Lazada, in addition to the simple and sweet Korean style, the warm and complex Bohemian style is also a very popular accessory style among Southeast Asian consumers. Accessories with complex designs, bold colors, and unique shapes can sometimes collide to create a different kind of beauty. For these tropical or subtropical countries, the Bohemian style is very suitable.

At the same time, light luxury and even retro styles are very popular accessory styles in Southeast Asian countries. A variety of cute headbands, intellectual hairpins and hair ties are also hot-selling fashion items locally. Relevant sellers can start to plan according to the situation of the target market and strive to set off a wave of hot sales!

Southeast Asia

Fashion Accessories

Set off a wave of hot sales