"Ice and snow fever" drives a surge in sales of ski equipment!

The upcoming Winter Olympics has driven the "ice and snow fever", and related products have already started to sell well on major platforms. Among them, the sales of ski products have seen rapid growth in the fourth quarter of 2021.

Data shows that in the fourth quarter of 2021 , on the AliExpress platform alone, sales of ski products overseas increased by more than 60% year-on-year , with sales of ski helmets increasing 15 times.

Although the epidemic is still ongoing abroad, some people in various countries still maintain the habit of outdoor sports. Winter skiing is naturally one of the most popular outdoor sports, and the equipment used for skiing, such as helmets, skateboards, and ski suits , must naturally be fully prepared.

  In addition to consumers' demand for such products, ski resorts also have a huge demand for them. It is reported that more than 100 countries and regions purchased Chinese snow equipment on AliExpress last year.

When it comes to ski equipment, more consumers focus on foreign brands, such as Burton, Rossignol, Salomon, etc. They were founded earlier and have established a good reputation among consumers, while it has always been difficult for Chinese ski equipment to get into the forefront.

However, in the past year, many domestic brands have brought domestic ski products abroad, and have surpassed previous local brands in Europe and the United States in various aspects. Among them, OutdoorMaster's ski goggles have become a hot-selling product in Europe and the United States in just one year, and are very popular among local consumers . In the second year of its establishment, its Kelvin ski helmet ranked first in sales in the ski category on Amazon .

It is worth noting that in addition to some ski equipment, the arrival of cold winter has also kept the sales of outdoor sportswear and footwear growing rapidly. Some fashion professionals predict that sports shoes will be popular in 2022.

The epidemic and the cold winter have not stopped foreign consumers from enjoying outdoor sports, and the long winter has also become a good time for related products to sell well.

Ski equipment

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