What is Mailgun

Mailgun is a simple and efficient email sending cloud service, similar to MailChimp.

Function

1. Email API

Gain deep insights into email performance with advanced email analytics, track engagement metrics such as opens and clicks, use hourly data to determine the best time to send emails, and gain insight into performance by device, location, and mailbox provider. When delivery failures occur, detailed logs make it easy to diagnose and correct email issues:

Customize sending from your domain with SPF, DKIM, and DMARC, and protect your reputation from bad actors with dedicated IPs and isolated sending domains:

Make inbound email easier to handle, receive emails fully parsed and converted to UTF-8. Convert complex MIME data in incoming messages to simple JSON. With its powerful email parsing and routing capabilities, inbound processing is not that painful:

2. Mailgun Deliverability Services

With Mailgun's managed services, you'll improve your email performance by getting email experts overseeing your account, technical API support from engineers, intellectual property and domain reputation management, proactive email program monitoring, and more.

3. Real-Time Email Validation API

Increase conversions with advanced email validation, and quickly integrate it into your web forms with Mailgun’s jQuery plugin.

4. Manage your email list

cost

Users can send 10,000 emails and 100 premium email verifications for free. The cost ranges from $0 to $3,958 per month, depending on the number of emails sent and premium email verifications.

There are also two subscription plans:

Production: $275/month for 500,000 emails and 1,000 email verifications

Scale: $1,574/month for 5 million emails and 5,000 email verifications.

FAQ

Q: How do I send emails using Mailgun?

A: Since Mailgun exposes both HTTP API and SMTP endpoints, you can choose to send in the way you want. Both methods have their advantages. SMTP is easy to set up and easy to use, but API is more reliable. If the seller is building an app, it is recommended that you use the HTTP API.

Q: Why should I use verification if I just want to send emails?

A: Because it’s a better way to do business. Email verification confirms that the email address actually exists so that sellers don’t waste money due to misspellings. This saves sellers money in the long run, protects domain/IP reputation, reduces bounces, and ensures higher delivery rates.

Q: How many dedicated IPs do I need? Can I get more?

Q: While some customers are happy with Mailgun's shared IPs, others prefer the advantages of a dedicated IP, which gives you more control over your reputation and message deliverability. All Production and Scale plans include a dedicated IP.

The number of dedicated IPs you need depends on the volume of mail you send and the types of emails you send. Generally speaking, one IP is recommended for every 1 million emails per month. You can add additional IPs to your account for $59/IP/month from your control panel or by contacting support.