The growth rate of the e-commerce market will slow down, and opening up one's own market will become a trend!

In 2021, online retail has shown a different development trend. Large retailers have begun to expand their online and offline integrated businesses, and the second-hand market has gradually heated up...

Digital Commerce 360 ​​made a prediction for online retail in the new year based on previous reports and research. In the report, they said that the growth rate of the e-commerce market will slow down . This trend has already appeared in 2021. In 2021, US online sales will increase by 16.2% year-on-year , while the proportion in 2020 was 31.8% .

Jessica Young, the agency 's director of research data , said e-commerce growth will remain flat in 2022, but so far this year, everything has been decelerating. This will continue in 2022, when online sales are expected to grow by around 14% year-on-year."

  Jessica Young also said that online retailers have invested in many new business models to stand out from the competition in 2022 , such as launching their own market platforms, selling second-hand goods or testing buyback and trade-in programs . It has become a trend for retailers to launch their own markets , and these models are very attractive to retailers who want to offer a wider variety of inventory but do not have to bear the responsibilities associated with procurement .

At the same time, he added that the luxury market has been at the forefront of online consignment and buyback programs, and this trend will accelerate in 2022. This is closely related to the fact that many young consumers are paying attention to sustainable products and staying away from fast fashion .

On the supply chain issue, someone from the agency said that under the premise of good epidemic control, supply chain problems will gradually improve in the second half of 2022. But it is worth noting that the inflation faced by the US market is still continuing, and the consumer price index in November was 6.8% higher than the same period last year.

In terms of consumer trends, other trends the agency is focusing on in 2022 are a wedding boom, more antitrust woes for Amazon, and problems in the delivery space. April Berthene, the agency's retail editorial director , believes that 2022 will produce a shopping boom related to weddings, including formal attire.

Sellers can focus on the above-mentioned related content. In 2021, e-commerce platforms and sellers encountered many difficult problems, such as supply chain shortages and exchange rate fluctuations. In the new year, these problems have not been effectively solved, which has invisibly added a lot of pressure to sellers.

In this regard, sellers still need to continue to increase their own strength, operate in compliance, and avoid unnecessary risks in advance.

2022

Online Retail