2021 Mexican e-commerce review: Home computers become new popular products

2021 is about to pass, but many sellers have already begun to consider their product selection and layout for next year. Linio recently released an analysis and inventory of the Mexican e-commerce market in 2021, which will be of some help to sellers' marketing layout in the coming year.

Home and computer categories are popular products

Since the beginning of the pandemic, remote work has become the norm for most workers around the world, changing office life and giving rise to the home office operating model. Under such circumstances, Mexicans' demand for home office supplies has increased significantly, which has also increased the sales of technology products. Before the pandemic, the sales proportion of computer products was about 19%, and by 2021, this proportion had risen to 54%.

As people spend more time at home, the proportion of people shopping for household items online through e-commerce platforms is also increasing. According to statistics, the home furnishing category has increased from 15% in 2020 to 43% in 2021.

In addition, online purchases via mobile phones have also risen to 20%, while beauty products have been overtaken by mobile phones, with a purchase rate of only 9%.

What is the biggest spend on the Internet?

The pandemic has changed consumer spending trends, with Mexicans preferring takeout, clothing and footwear, and personal care when shopping online.

With the development of technology and the impact of the epidemic, takeout has become the "new favorite" of Mexicans' online consumption , with 66% of people having used takeout; fashion items such as clothing and shoes account for 57%; and beauty and personal care account for 52%.

The diversity of payment methods has also driven the development of e-commerce in Mexico. According to Linio statistics, 43% of consumers use credit cards, while debit cards and digital wallets account for 26% and 10% respectively.

In Mexico, Amazon and Mercado libre are the most popular e-commerce platforms among local consumers, with Amazon taking the top spot with a 33% market share.

According to AMI, Mexico achieved a historic take-off in 2021, with e-commerce growth in Latin America reaching 25%; there are 512 financial operating companies, 71 more than in 2020, a growth of 16%. In addition, Mexico is one of the countries with a relatively complete e-commerce system in the Latin American e-commerce market. Therefore, sellers and companies can also look forward to the performance of the Mexican e-commerce market next year.

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