The new darling of e-commerce - live shopping

With the development of social economy, people's shopping methods are also constantly changing. From the initial purchase by taking public transportation to the store, to the subsequent purchase on the website, to the rise of the new shopping method - live shopping.

Live shopping is a huge industry around the world. According to Coresight data, live shopping generated $60 billion in sales worldwide in 2019 , of which the United States accounted for less than $1 billion.

The combination of live video and e-commerce has brought a new interactive real-time shopping experience to the public . With simple network equipment, merchants can intuitively display the products in the physical store to consumers.

Nowadays , consumers no longer need to read product descriptions or search for customer reviews of products on the Internet . They only need to join the live broadcast room to listen to the host ’s detailed description of the relevant products and other consumers’ shopping feedback before shopping .

Mobile - first shopping experience​

Consumers are increasingly dependent on mobile devices. From shopping, payment to taking photos, watching videos, and entertainment, more than half of Internet shopping activities come from mobile devices. Live shopping is mainly done on mobile devices , which is very consistent with current consumer habits .

According to relevant institutions' predictions, consumer spending on smartphones in the U.S. market will reach US$221.2 billion in 2021, and is expected to exceed US $400 billion by 2024. Live shopping is indeed a blue ocean market in the United States.

The power to enhance the consumer shopping experience

Livestream shopping is the closest thing to a physical store shopping experience , with consumers able to ask questions and interact directly with the host . People can even invite friends into the same livestream so they can share opinions and shop together .

Moreover, unlike video ads, the choice of live shopping is in the hands of consumers , and live shopping does not involve cookie tracking issues . Consumers will enter the live broadcast room only if they are interested in the product, which is very similar to the offline shopping experience.

In addition, live shopping also allows brands to showcase their products in unique ways , such as online fashion shows . Merchants can also tell the story of their brand or product through video , which, to a certain extent , can build awareness and attract more viewers to consume .

The combination of e-commerce and social media , coupled with the popularization of mobile devices and the advancement of related technologies , also provides a very good solution for consumers who are trapped at home due to the epidemic and look forward to interpersonal relationships.

In short, whether people participate in live shopping for entertainment, to kill time, or to enjoy more interactive shopping, entering the anchor’s live broadcast room to shop is currently very attractive to consumers around the world.

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Cross-border e-commerce market

live streaming

Live streaming sales

Live Shopping