Free door-to-door cleaning and care, Burberry, GUCCI and others launch official after-sales services on Tmall

Maintenance of luggage and handbags, adjustment of watches and necklaces, cleaning of clothes and shoes ... Consumers only need to click on after-sales service on the purchase order page to enjoy door-to-door pickup by a dedicated person and express delivery back to the brand for cleaning, maintenance, modification and other services, all free of charge.

The reporter learned that recently, many fashion brands have launched official after-sales services on Tmall Luxury. Consumers can enjoy a series of after-sales services provided by the brand officials without going to offline physical stores. Currently, more than ten brands have launched the service, including GUCCI, Van Cleef & Arpels, Burberry, etc.

Because the service process is completed through express delivery, it is not restricted by region. Regardless of whether there is a counter in the consumer's city, they can experience the same after-sales service as offline counters. Currently, consumers in third-, fourth- and fifth-tier cities or relatively remote areas including Taizhou, Jiangsu and Ziyang, Sichuan, which are not yet covered by brand counters, can enjoy these services.

According to the reporter's observation, the after-sales services of fashion brands seem to be mostly designed for women. Chopard, which is famous for its sliding diamond design women's watches, provides cleaning and adjustment services. Rene Caovilla's rhinestone high heels, if the blingbling rhinestones fall off, can be replaced for free.

In addition, there are services such as free punching and adjustment of belts from Gucci, free clothing alterations from Carven, and free clothing cleaning services from Burberry. Brand customer service will proactively remind consumers to make online appointments at any time.

"As the rights and services that brands provide to consumers online and offline become increasingly consistent, more and more consumers choose to buy luxury goods on Tmall," said a person in charge of Tmall luxury products.

Studies have shown that there are more than 200 cities in China with huge potential for luxury consumption , and Tmall covers consumers in all cities across the country. This is a major advantage of online platforms, allowing brands to reach China's richest consumer groups in one stop. Tmall Luxury, which has attracted more than 200 official luxury brands, has become an important platform for close communication between global luxury brands and the vast number of local Chinese consumers.

Tmall

Door-to-door pickup

Free cleaning