Instagram releases 2022 Annual Report, the latest trends in beauty and fashion are here

Recently, Instagram surveyed 1,200 social users aged between 13 and 24 and came up with the "2022 Annual Report", which summarized fashion, beauty and shopping trends. According to the report, some of the hot trends in 2022 are as follows:

Minimalist skin care

About a third of those surveyed said they were more interested in purchasing and learning about "clean" cosmetics and beauty products , including those that use fewer products on the skin and have cleaner ingredients. Instagram predicts in its report that the trend toward minimalist skincare and buying products with safe ingredients will continue to grow in 2022.

Dark Academia​​

According to Instagram, next year’s fashion looks will take on a different style, with 50% of teens and young adults looking to experiment with bolder fashion aesthetics in 2022 , such as “dark prep”, pastoral, Goblincore , and retro , confirming the return of the retro trend .

According to Instagram, dark prep is the aesthetic of the TikTok generation. Some of the iconic clothing styles of dark prep include houndstooth, tweed, crisp button-down shirts, cardigans and vests .

The theme of pastoral style is simple country life , and its representative clothing and decorations include puff-sleeved plaid dresses, braids tied with silk ribbons, strawberry hairpins , etc.

Goblincore is a style aesthetic that appreciates the ugly side of nature, including the less visually pleasing aspects of nature , such as mushrooms, frogs, snakes, bats, and bugs . In terms of clothing , they mostly represent earth -toned corduroys, oversized sweaters, and clothing styles printed with mushrooms, frogs, leaves, and other items .

In addition, the millennial style will continue to be popular in 2022.

Second-hand products

As the concept of sustainable development improves, second-hand products will also become a trend in 2022. According to Instagram , nearly a quarter of people will shop on second-hand fashion websites by 2022. About 24 % of teenagers plan to sell their things on websites or social networks next .

Instagram

Consumption Trends