eBay recommends sellers to keep advertising promotions after the peak season!

Christmas is coming, and this is the last sales opportunity for sellers this year to "boost performance". eBay recently suggested to platform sellers that they should continue to use eBay promotional listing premium advertising (CPC) even after Christmas .

According to eBay, the holiday season is coming to an end, but that doesn’t mean the end of CPC. Last year, data showed that approximately 3.1 billion searches took place on eBay between December 25 and January 31!

Even after the holidays, consumers still maintain their shopping enthusiasm for a while and continue to look for great deals. Especially under the influence of this year's supply chain crisis, a large number of goods are out of stock, which will also make consumers continue to look for goods they did not buy after the holidays.

Therefore, sellers should consider continuing to promote advanced listing ads to boost final sales and get a good start on sales in 2022.

The working method of CPC ( cost -per-click) advertising is different from that of regular promotional listings . It is a pay-per-click advertisement. Every time a consumer clicks on the ad, a fee is incurred.

As for post-holiday shopping predictions, eBay's latest statistics show that 50% of consumers say they are most likely to buy fitness equipment in the new year.

Because the epidemic has made consumers pay more attention to their physical health and increase the frequency of exercise, so both sportswear and equipment are categories that consumers pay attention to.

Coupled with the arrival of winter, winter sports are also a major opportunity for sellers. Especially with the 2022 Winter Olympics approaching, consumers will pay more attention to sports and fitness related products.

In addition, as the temperature gradually drops, the enthusiasm for football will gradually heat up, which also creates a good opportunity for sellers to promote their NFL souvenirs. 27% of consumers said they plan to buy Super Bowl equipment.

Therefore, according to eBay's suggestions, business sellers can pay more attention to winter sports in the winter and prepare relevant product selections according to the needs of local consumers. They can also make reasonable use of eBay's advertising tools for promotion, which can maintain good attention and activity for the store even after the peak season, laying a good foundation for sales in 2022.

eBay

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