With Christmas around the corner, what gifts do Italian consumers tend to buy?

As a traditional Western festival, exchanging gifts on Christmas Day is also a Christmas tradition. According to foreign media reports, European consumers prefer to take advantage of discounts and promotions to buy Christmas gifts.

According to a survey, European consumers prefer traditional Christmas gifts , such as Lego blocks or perfume, while Italian consumers prefer innovative gifts.

According to a recent survey conducted by idealo-international, more than half of people who buy Christmas gifts online will buy between the first and second weeks of December, and 22% of Christmas shoppers will buy at some online websites with high cost performance .

In addition, more than 70% of people said they would shop in large offline supermarkets , while slightly more than 16% would shop on their favorite brand websites. It is reported that the average budget of Italians for buying Christmas gifts online is 249 euros, and 42% expect to spend between 50 and 200 euros.

According to current trends, Italian consumers are gradually increasing their interest in living room games (+110%), watches (+39%), video games (+34%) and personal care products (+32%) .

In addition, Christmas is also a good opportunity to give practical gifts to each other. On Italian shopping websites last week , the most searched seasonal products online were children's sweaters (+43%), ski wear (+42%), snow boots (+36%), women's boots (+28%) and backpacks (+24% ) .

In addition, toys are the real star products this Christmas. During December, searches for toy products were 16% higher than the same period of the previous month . The most searched online toy products were Lego building blocks, Barbie dolls, dolls, party games and action figures.

One of the most desirable toy products remains the legendary Barbie Dreamhouse, a beautiful villa toy with a three-story elevator that is also the dream of many children.

In addition, idealo also analyzed the average annual prices of Christmas items on the Italian portal . By comparing the average prices in 2021 and 2020 , it was found that the Christmas gifts with the largest price drops compared to a year ago were Lego, espresso machines, electric scooters, Playmobil and dolls .

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