WhatsApp is actively collaborating to help small and medium-sized enterprises grow their businesses

WhatsApp is one of the most popular social software, with more than 2 billion users worldwide. However, most users don’t know that in addition to chatting, WhatsApp also provides free business applications for businesses. And this function is mainly for small and medium-sized enterprises.

WhatsApp, a business application, can help small and medium-sized enterprises easily connect with customers, highlight key products, accept orders and act as customer service, making the interaction between sellers and customers more timely, and can also provide merchants with a variety of personalized services and improve the privacy of conversations between the two parties.

Through this application, businesses can create catalogs to showcase products and related services, and use the program's tools to automatically categorize and automatically reply to customer messages.

Currently, this business application has more than 50 million users worldwide and receives about 175 million messages every day. However, a survey shows that 35% of small business users say that the lack of expert guidance is the biggest problem they encounter in using it.

In order to solve this problem and try to let more small and medium-sized enterprise sellers know about this application, WhatsApp recently announced a partnership with Enterprise Nation , a UK small business support organization , to support and guide UK small and medium-sized enterprises on how to use WhatsApp's free business application.

Enterprise Nation , a UK small business support organization , has supported more than 500,000 small businesses in the past year . Among them, it provides different programs to train SMEs, including StartUp UK ( a three-year event to help 1 million people start their own businesses ), Business.connected ( training companies on how to use technology, applications and software ), She Means Business ( training female founders to run and develop businesses on Facebook and Instagram ) , etc.

Akua Gyekye , head of WhatsApp public planning, said that small businesses have faced unprecedented challenges in the past few years. It is important for businesses to connect with customers. WhatsApp allows consumers to communicate with sellers like chatting with family members, allowing them to place orders, inquire and browse products. At the same time, it also provides business sellers with a simple way to stay in touch with customers and complete sales. This is very helpful for small businesses to maintain relationships with consumers.

Emma Jones, founder of Enterprise Nation , said that in this period, maintaining connections with customers is very important for every business. However, it is sometimes overlooked due to the continuous influx of new business. Therefore, by cooperating with WhatsApp, it is expected that more small and medium-sized enterprise sellers will benefit.

WhatsApp

Small and Medium Enterprises