Amazon is the most popular e-commerce platform in France!

The arrival of the shopping season not only brings more sales to sellers, but also allows us to find out from the data which e-commerce platform is most popular among consumers during this period.

According to data from Statista's global consumer survey, in France, e-commerce giant Amazon has become the most popular e-commerce platform among French consumers with a support rate of 70% ; ranked second is the French local e-commerce platform Cdiscount, with only 31% support; ranked third is Fnac, one of the most popular e-commerce platforms in France, with a support rate of 24%.

These three French e-commerce giants have always been favored by local consumers. In order to attract more consumers' attention, they have also been optimizing and adjusting their platforms. For example, not long ago, Amazon announced that it would adjust the free return date to January next year in order to cope with the peak shopping season at the end of the year, creating a more favorable shopping environment for consumers.

In 2021, Amazon France added nearly 15,142 sellers. The growing team of sellers can also provide consumers with more choices, thereby attracting more users to join the Amazon "big family".

Cdiscount, a French e-commerce platform, sells all kinds of products including 3C digital products, furniture, gardening, outdoor, entertainment, etc. It supports self-delivery and provides overseas warehouses to facilitate sellers to manage logistics in Europe. Currently, the platform has 13 million active users and 24 million monthly visits. Chinese sellers account for one-third of third-party sellers. It is also a European e-commerce platform worth considering by sellers besides Amazon .

Fnac, one of the three giants, is a well-known French retailer of cultural products and electrical appliances. Although its traffic is not as high as Amazon and Cdiscount, it has more than 20 million users and more than 10 million visitors per month. The traffic is also considerable.

As for product selection for the peak season , it is predicted that in the fourth quarter, which includes shopping festivals such as Black Friday, the transaction volume of household storage and cleaning products will increase by 423% year-on-year; while the transaction volume of holiday party supplies will increase by 166% year-on-year.

Because of the cluster of traditional festivals such as Christmas and New Year at the end of the year, foreign friends like to get together during the holidays. Especially since the epidemic prevention and control policies in foreign countries have been relaxed, people have expressed that they will "make up" for the gatherings that were blocked last year. Therefore, the products needed for the gatherings have naturally become hot-selling. Many consumers also said that they will plan to decorate their homes during the holidays, so they take advantage of the discount season to purchase home decoration products and cleaning supplies in advance.

Therefore, sellers on the platform can refer to relevant data and reasonably plan product selection layout according to consumer preferences, so as to attract consumers to shop during the sales period after the peak season.

In addition, each platform has different policies. Sellers should also pay attention to changes in relevant policies and make timely adjustments .

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