More than 50% of Germans will shop on Black Friday! Consumption structure has also changed

Since the outbreak of the epidemic, consumption patterns in many countries around the world have changed. More people have begun to shift their shopping habits from physical stores to online. At the same time, with the impact of the epidemic, the consumption structure has also changed to a certain extent.

Due to the impact of the epidemic, German people's consumption expenditure on alcohol and catering has decreased significantly , while consumption in the fields of leisure, entertainment and culture has also decreased by 16% . In addition, the clothing consumption concept of German residents has always been practical, so the epidemic has also caused a decline in clothing consumption among the country's residents .

However, the epidemic has also boosted sales of some categories to a certain extent. Since the outbreak of the epidemic, Germany has seen strong demand for cleaning products, and consumer spending on personal care products has continued to increase. Online consumption has also driven consumer spending on electronic products and camping supplies after the epidemic .

Recently, against the backdrop of rising global oil prices, Germans' spending on gasoline, fuel and public transportation has decreased by 7% , but more Germans have begun to choose to buy private transportation, such as bicycles , and consumption in this category has increased by 55% .

The supply chain problems this year have also had a certain impact on German consumer behavior. A poll showed that most German consumers are worried that holiday prices will rise this year, and 30% of respondents said they will shop in advance.

Tomorrow is Black Friday, a shopping festival that is not only important to Americans, but is also very popular in Germany, especially among young people under the age of 25. A survey shows that more than half of the respondents hope to buy Christmas gifts during the Black Friday discount period this year.

However, it should be noted that during the Christmas season, the epidemic in Europe has shown explosive growth again, which may continue to affect people's consumption behavior .

Judging from the situation since the outbreak, people may choose to shop online more during Christmas due to the impact of the epidemic, so as to avoid the crowds and infection risks of offline shopping .

Changes in Germany's consumption structure