German handicrafts are popular on Amazon, with net sales reaching 3 billion euros!

Recently, according to a survey released by Statista, Germans are very interested in handicrafts, DIY production and products that help with hobbies. Amazon is the place where they most often buy such products.

Although many DIY stores have closed down due to the epidemic, it has not stopped Germans from buying such products, and online sales continue to grow.

According to the ecommerce DB data released by Statista, in 2020, Amazon Germany's net sales of handicrafts, DIY products and other categories reached approximately 3 billion euros a year, firmly ranking first in sales, with sales eight times that of other stores in the same category ; while European precious metals trader auragentum.de ranked second with 396 million euros; and the German DIY chain hornbach.de ranked third with a slight advantage of 389 million euros.

This shows that Amazon is still the first choice for online shopping in the minds of German consumers. It is far ahead with an absolute advantage. Previous surveys have shown that Amazon is the most popular e-commerce platform among German consumers.

In addition to handicrafts and DIY products, fashion items are also expected to become hot-selling categories in Germany, with the market size reaching US$28.698 billion in 2021.

At present, the sales of consumer electronics and media products in Germany are also considerable. Among them, smartphones and accessories, smart watches, computers and accessories, drones, and 3D printers are all star products in the consumer electronics category.

During the epidemic, people's attention to hygiene has led to a significant increase in Amazon Germany's vacuum cleaner sales, with sales increasing by about 30% in 2021.

Germany is Europe's largest economy, one of the largest e-commerce markets in Europe, and the second largest retail e-commerce market in Europe. According to PostNord data, Germany ranks higher than the European average in terms of both the number of online buyers and the average annual spending per buyer.

According to Statista's forecast, Germany's e-commerce market revenue will reach US$111.381 billion in 2021, and is expected to grow at an annual growth rate of 6.11%. By 2025, the market capacity will reach US$141.22 billion.

In addition, Germany has a generally high standard of living. German consumers have high requirements for product quality and are willing to spend money on the products they need, so the profit margin is much higher than that of the UK and the US. When selling in the German market, sellers can pay attention to product selection and service quality to give consumers a good shopping experience, improve satisfaction and return rate.

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